Leo Tsoi has been appointed chief executive officer and a board member of Toys"R"Us Asia (Holding) Ltd ("Toys"R"Us Asia"), the top retailer of toys and baby products in ten markets across Asia, the company said today. His position is effective April 1, 2023.
More than 27 years of business leadership expertise in significant multi-national brands across Asia are brought to the position by Mr. Tsoi. Leo most recently served as the CEO of Starbucks China and a member of the Starbucks Global Executive Leadership Team. Leo had a number of top positions at Starbucks China prior to that, including President of Retail, COO, CMO, and VP of Store Development & Design, where he was instrumental in the company's expansion and reinvention. Mr. Tsoi formerly held executive roles in Greater China for two renowned multinational corporations: Pepsico and Procter & Gamble.
"Following an extensive global search, we're thrilled to welcome Leo Tsoi to Toys"R"Us Asia as our new CEO," said Drew M. Nuland, Chairman, Toys"R"Us Asia. "Over the course of his career, Leo has distinguished himself as a bold innovator and inspiring leader who has led rapid growth over a diverse range of product portfolios. He has a proven track record not only in operational efficiency, digital transformation and brand management, but also in engaging customers throughout the region."
"I'm honoured to take on this leadership role with Toys"R"Us Asia, a dynamic and respected retail brand with a strong vision to fuel the imagination of children and inspire their development through play," said Leo Tsoi, incoming Chief Executive Officer of Toys"R"Us Asia. "I look forward to working with the dedicated teams in our markets to serve our communities across Asia through an elevated customer experience and with meaningful innovations to capture the tremendous growth opportunities ahead."
Pieter Schats, the interim CEO of Toys"R"Us Asia, turns over the reins to Mr. Tsoi, who will continue to serve on the board.
"As Toys"R"Us Asia continues to elevate the customer experience in-store and online and build more personalized relationships with kids and families, we're confident that Leo's proven leadership skills, extensive consumer knowledge and unwavering focus on people will enable our teams to accelerate growth throughout the region," added Mr. Nuland.