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Sony to promote veteran CFO to perform overseeing global operations

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Hiroki Totoki, the chief financial officer of Sony Group, has been promoted to a position in charge of all operations, sharing the responsibility of leading a Japanese conglomerate that produces everything from chips to movies to insurance.

On April 1, Totoki, 58, will take over as president and COO of Sony, the firm announced on Thursday. Kenichiro Yoshida, the current president, will continue to serve as chairman and CEO.

Totoki, who will remain CFO, conducts the earnings calls for the Tokyo-based entertainment and electronics firm and has already played a significant role in defining Sony's strategy. By making the change, the business is expected to be better able to maintain and advance the efforts that Yoshida and his CEO predecessor Kaz Hirai had set in place.

"Sony’s longstanding problem has been that it can’t sustain what it has started. And Totoki is known as a steady operator,” said Waseda Business School professor Atsushi Osanai. "On the other hand, stakeholders also expect Sony to create new things, so it will be interesting to see what kind of team Totoki assembles and how he addresses that expectation.”

Later, after earnings exceeded expectations, Sony revised up its full-year profit prediction when it announced its earnings results for the October-December quarter, reinforcing hopes for a comeback in the gaming industry.

The company increased its operating profit expectation for the fiscal year ending in March from 1.16 trillion to 1.18 trillion ($9.2 billion), with its important gaming sector being the driving force behind the increase. Additionally, it raised the expectation for net income by 3.6%, but it now expects somewhat lower sales than initial projections.

In contrast to experts' average forecast of $369 billion, Sony reported operational profit of $429 billion for the three months ending in December. Sales totaled 3.4 trillion, according to the business.

Over the holiday season, Sony sold 7.1 million PlayStation 5 gaming consoles. Although they were unchanged year over year, the business observed a return in PlayStation Plus user numbers after they had declined in the prior quarter.

"Given the current climate where demand is deteriorating around the world, it’s amazing that Sony’s earnings are in line with expectations," said Morningstar Investment Service analyst Kazunori Ito. "How long Sony can keep up this momentum depends on how much hardware they can deliver. If they can continue this virtuous software-hardware cycle, which was not possible until last year, this could be a turning point.”

The company claimed earlier this week that chip supply problems that had slowed the sales of PlayStation 5 consoles since their release in 2020 have abated. The console's supply is increasing at the same time that Sony releases God of War Ragnarok, the most recent game in the well-known series.

In an effort to counteract declining playing time as more players return to work, the video game industry behemoth claims it will be able to better satisfy PlayStation demand this year and encourage users to spend more on its network

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