Sony Music Publishing has opened a new flagship office in Thailand, marking a strategic expansion to foster the development and promotion of Thai songwriters locally and internationally.
In conjunction with this move, Tatchara Longprasert has been appointed as the general manager of the Thailand office, effective immediately. Longprasert, based in Bangkok, will report to Carol Ng, President of Asia at Sony Music Publishing.
“Sony Music Publishing Thailand will work closely with the stakeholders in the Thai music industry, including music labels and collection societies, to advance international networks and partnerships, and develop creative opportunities for the company’s composers and songwriters”, said a statement,
Sony Music Publishing is the first international publisher to have a dedicated local team providing full publishing services in Thailand.
“Thailand has a rich tapestry of sounds and stories”, said Carol Ng, president, Asia, Sony Music Publishing. “With the fast-paced growth of Thai repertoire, more and more artists are looking for a dedicated music publishing company, with high value global networks and expertise, to look after the publishing side of their work. We look forward to welcoming many talented and creative songwriters to SMP Thailand and enabling their work to be heard globally”.
“I am thrilled that we have opened our publishing business in Thailand,” said Guy Henderson, president, international, Sony Music Publishing. “With an exciting domestic market and in a rapidly changing world where music travels across the globe in an instant, there are tremendous opportunities for all. With Tat and his new team, working alongside the SMP global network, I am confident we will advance the global achievements of our Thai writers”.
As general manager, Tatchara Longprasert will focus on expanding the company’s creative and commercial opportunities in the Thai market.
Longprasert brings over a decade of experience in the music industry. Before joining SMP, he was the A&R Director at Sonray Music. He has also held roles at Warner Music Thailand and BEC World PLC (Thai Television Channel 3), and started his career with SM Entertainment's international business team.
“I am very excited to be a part of this new journey in Thailand, which will allow us to support local talent whilst expanding their global network,” said Longprasert. “We’re dedicated to advancing the integrity of music publishing, ensuring fair and transparent practices, and providing the best support to songwriters and composers in Thailand. This is a significant step, and we are proud to contribute to the ongoing growth of the Thai creative community”.