Omnicom Advertising Group (OAG) has named Sean Donovan as President of its Asia division, following his tenure as President of TBWA\Worldwide’s Asia operations. After over five years in the role, Donovan assumes this new position as OAG continues to broaden its global presence.
Donovan will report directly to OAG's global CEO, Troy Ruhanen, and will work closely with leaders across the group's international agency networks. In a statement on LinkedIn, Donovan expressed his excitement about the new chapter in his career. "I am beyond happy that my journey continues with all the pirates and clients of TBWA\Asia in this new role", he said. Reflecting on his time at TBWA, Donovan noted the challenges and triumphs of the past five years, acknowledging the difficult moments during the pandemic. "It has been, and will continue to be a blast", he added, while anticipating new opportunities for growth and connection.
Donovan brings a wealth of experience to the role, having served in leadership positions at multiple agencies throughout his career. Before his role at TBWA\Worldwide, he was group CEO of TBWA\South Africa and managing director at TBWA\Hunt Lascaris. He also co-founded OpenCo, an agency that was acquired by TBWA in 2013.
His appointment follows the launch of OAG in August 2024, a move to bring Omnicom’s creative networks under a unified leadership. The group now encompasses major industry players like BBDO, DDB, and TBWA, alongside key agencies such as Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman.
This strategic consolidation is designed to more effectively meet client demands for innovative creative solutions while ensuring that each agency within the group maintains its distinct culture and brand identity.