Quantcast has strengthened its leadership team by appointing seasoned digital advertising expert Sally Ng as Managing Director for North Asia, and Yanny Chan as the new Client Success Manager in Hong Kong. Based in Hong Kong, Ng previously served as Regional Vice President for Greater China at Hivestack.
With over 23 years of experience in the digital industry, she has held senior positions in sales, client services, and regional leadership at major companies like Sojern, AdParlor, AudienceScience, Sizmek (formerly MediaMind), and Yahoo.
In her new role as managing director, Ng will lead the growth of Quantcast in Hong Kong, China Outbound, Taiwan, and other North Asia markets.
Ng has specialised in sales and business development, using her expertise and leadership to guide several global ad tech companies in successfully entering the Hong Kong and Taiwan markets. She has also been instrumental in educating stakeholders on the benefits of programmatic advertising.
Moreover, Ng has served on the IAB HK Programmatic Committee, leading the Ad Tech & Programmatic team, and is a member of the Advisory Committee for the IAB HK Digital Awards 2025.
Commenting on her new role, Sally said, “Quantcast is an exciting and growing business that continues to innovate, such as the recent launch of its self-serve platform, offering all sizes of advertisers the tools and insights to develop successful digital ad campaigns”.
“I have been a long-time advocate of the benefits of programmatic advertising and demonstrating the effectiveness of this innovative ad technology to clients and the broader Asia Pacific market, and I look forward to working with the Quantcast team to further their clients’ success,” she continued.
Meanwhile, Chan joins Quantcast as client success manager, bringing experience from her role as a digital specialist at IPG Mediabrands Hong Kong. She has also been part of the performance team at PHD and served as a digital marketing executive at Statrys.
In her new role, Chan will report to Joy Seah, head of client success at Quantcast APAC.
“Having worked on the agency side, I have seen firsthand the impact Quantcast has made on clients’ businesses, and I am keen to bring my agency experience to Quantcast to drive further impact”, Chan expressed.
Ng and Chan’s appointments come on the heels of Quantcast’s recent expansion in its Singapore and Australian offices, where six new commercial and sales management roles were added. Both will assume their new roles in Hong Kong immediately.
Sonal Patel, vice president for APAC at Quantcast, said, “Our clients and operations across the region continue to rapidly expand, and these appointments are a reflection of that acceleration. Sally is a hugely experienced and well-respected digital advertising specialist in the region and will bring a wealth of valuable skills to the Quantcast team.
“With the addition of Sally and Yanny, we are continuing to invest in talent, demonstrating our deep commitment to the region, and strengthening our expertise for clients. Sally will be a strong leader for our North Asia business and a great partner to our clients”, Patel added.