Publicis Groupe has named Suhalia Hobba as its Global Client Partner of Transformation for APAC. Based in Singapore, Hobba will report to Publicis Groupe APAC CEO Jane Lin-Baden. In this role, she will lead and drive transformation for the group’s major global clients in APAC, working closely with capability leads and in-market champions to craft strategic approaches and implement transformation solutions to support client's growth objectives.
This includes integration and adoption of Publicis Groupe’s AI technologies with tangible impact in line with the dynamic APAC landscape. Having relocated from Los Angeles to Singapore, Hobba joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side
transformation. Recognized for her strategic vision and valued for her expertise in bridging perspectives to drive meaningful change, Hobba has held roles at organizations such as Amazon, Yahoo, Omnicom, and IPG.
Most recently, Hobba was the Chief Media Officer at OMD USA, where she spearheaded the agency's media practice, integrating media, content, and commerce to drive client growth. Before that, she served as the global head of digital’s in-house agency, MODE, where she developed capabilities from the ground up, with a focus on programmatic and paid social media activation.
“I’m thrilled to join Publicis Groupe at a time when its investment in AI and innovation is leading the way in transformation. By harnessing strategic vision in combination with technology and AI, we can deliver meaningful impact for our clients. I look forward to working with the teams across the region to dive deep into our clients’ businesses, uncover opportunities, and help them accelerate growth and scale”, said Hobba.
“As we accelerate our growth in 2025, we have made strategic hires to strengthen our regional leadership team. We are delighted to welcome Suhaila Hobba to the Publicis family and I am confident that Hobba’s global experience and expertise will be a great asset to our team in empowering clients in their transformation agenda”, said Lin-Baden.