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Korean Air Teams Up with AWS to Build Innovative AI Contact Center

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Korean Air and Amazon Web Services (AWS) have joined forces to create an AI Contact Center (AICC) platform, integrating cutting-edge AI technologies to enhance customer service. The AICC initiative was officially launched at Korean Air's headquarters in Seoul on May 20th.

Introducing the AICC, an innovative cloud-based customer service platform harnessing AI to drive voice bots and chatbots for addressing customer inquiries. This cutting-edge solution empowers companies to deliver heightened levels of personalized and efficient customer support, surpassing the capabilities of traditional call center services. Leveraging advanced AI and cloud technologies, the AICC sets a new standard for customer engagement and satisfaction in the digital era.

Korean Air unveils its latest initiative, the AICC, set to enhance direct customer engagements while leveraging sophisticated call log analysis to elevate service standards. The airline aims to boost operational efficiency by integrating AI functionalities, streamlining management through centralized control, introducing new enhancements, and broadening service outreach.

Korean Air announces plans to streamline its call center operations by transitioning its existing infrastructure to a unified AWS Cloud platform by September. With this move, the airline targets service enhancement through the incorporation of machine learning and generative AI technologies by next February, marking a significant step towards refining its customer support offerings.

A representative from Korean Air commented that “providing personalised experiences and swiftly resolving issues are key to developing and reinforcing customer trust” and that the partnership with AWS will “leverage advanced AI technologies to transform the way we interact with our customers to enhance the customer experience”.

In a bid to optimize customer satisfaction, Korean Air is ramping up its digital transformation efforts. Notably, the airline adopted Workday, a cloud-based software-as-a-service for financial and HR management, last year to streamline its operations. Building on this initiative, Korean Air recently inked a long-term agreement with Accelya, empowering the airline to oversee its retailing strategies, tailor offers, and adapt to the evolving needs of travelers.

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