INTAGE and PLUG AI have partnered and announced the launch of ‘Package Design AI’ technology, a reputable packaging design company from Japan. This innovative marketing solution, which has been developed under the leadership of its Managing Director Palasai Sookthis is poised to benefit Fast-Moving Consumer Goods (FMCG) businesses in all sectors by substantially reducing the time required for selecting consumer-preferred packaging designs, thus enabling expedited market entry. Leveraging INTAGE's over 50 years of expertise in marketing research, this initiative ensures a solution that is not only cutting-edge but also deeply rooted in industry knowledge.
‘Package Design AI’ addresses significant challenges businesses face today, including the inability to test all packaging options in consumer research due to the high costs. The key benefit of developing this AI program lies in its ability to identify the best packaging designs, enabling further growth while saving time and reducing business costs.
‘Package Design AI’ elevates packaging design by leveraging its unique capability to use AI to manage in-depth data tailored to target audiences. It accurately analyzes product types and generates comprehensive reports for back-office teams to explore or share further within their teams. This innovative service is particularly suited for FMCG businesses across all consumer goods categories and design agencies specializing in packaging design.
Speaking to the media, Palasai Sookthis said, “INTAGE has taken a significant step in advancing product marketing by collaborating with PLUG AI. It is a bold step to drive our marketing solutions business forward with the strategic implementation of "PLUG AI," the company's latest solution”.