Hepmil Media Group has appointed Michelle Tan as the new CEO of Hepmil Singapore, reporting directly to co-founder Karl Mak. Tan, the first domestic CEO in the group's history, began her journey with Hepmil in 2015 as the head of business development and accounts and was promoted to general manager in April 2022. Over the past nine years, she has played a pivotal role in developing SGAG and Hepmil Creator's Network. In her new position, Tan will drive the group's growth and success in the market.
Before joining Hepmil Media Group, Tan led IBM ASEAN regional accounts at Ogilvy & Mather. Alongside this appointment, Cassi Yang has been named Chief Commercial Officer of Hepmil Media Group. In her new role, Yang will manage all commercial activities across the group's six markets in the region, focusing on expanding and enhancing the group's impact and reach. Like Tan, Yang began her tenure at Hepmil Media Group in 2015 as a group executive. She has also held positions as the manager of innovation and marketing for SGAG, as well as agency lead and regional general manager for Hepmil Creator's Network.
Tan and Yang have been with us since the very beginning, and it has been incredible to witness their growth within the Hepmil Media Group. Tan's talent for building strong teams and her strategic thinking have been crucial to the success of SGAG and the Hepmil Creators' Network. "She has successfully scaled our Singapore team from five to 100 employees over the past nine years while concurrently establishing a strong network of commercial partners, giving us full confidence in her ability to lead Hepmil Singapore as CEO", said Karl Mak, Co-founder of Hepmil Media Group.
"On the other hand, Yang’s hands-on experience with every major commercial and innovation project and her role in expanding our markets have been game-changers for us. This experience has allowed her to win major regional deals across all six markets across all product segments. Yang has also built a world-class sales team with an equally solid client success team in every market. These factors have given us faith in her ability to scale Hepmil Media Group into our next phase as chief commercial officer", he added.
These new appointments coincide with Hepmil Philippines' launch of a new production hub in Manila City. This facility is designed to meet the increasing demand for virtual production services. Hepmil PH also plans to incorporate livestreaming capabilities into the studio to boost audience engagement and extend the reach of its content. The hub's expansion will feature a fresh lineup of content, offering more opportunities for creators to display their talents and for audiences to connect with authentic stories. The new shows are set to debut in the latter half of 2024.