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Giift buys majority interest in Indonesian Loyalty solution provider

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InTouch, the most reputable supplier of loyalty solutions in Indonesia, has been bought by Giift, the leading provider of end-to-end loyalty programme management solutions. Giift's comprehensive worldwide loyalty solutions and InTouch's highly skilled local development team will give our Indonesian customers the best of both worlds. a winning combination of top-notch loyalty solutions and reliable local support.

With a portfolio of 20 banks, 6 insurance companies, and blue-chip firms, together with the ability to service more than 50 million daily customers, this acquisition allows Giift and InTouch to combine and become the top loyalty provider in Indonesia. To maintain cooperation between the two businesses, Hendra Kendro will serve as CEO of both InTouch and Giift Indonesia. By leveraging their already-existing worldwide client base and similar technology, this strategic move will also enable us to broaden our services and penetrate new market areas.

"With this acquisition, we are not just gaining a majority stake in InTouch, but also the expertise, experience, and innovation that comes with it. Together, we will set a new standard for customer engagement and retention, in Indonesia and in South-East Asia," said Pascal Xatart, Co-Founder and Director of Giift.

InTouch CEO Hendra Kendro added, "While I will keep managing InTouch, joining forces with a progressive and forward-thinking organization like Giift will allow us to expand our horizons and reach new heights in the loyalty industry."

Giift and InTouch benefit from this merger, but so do their customers and business partners. The combined assets of the two organisations will forge a potent force in the market, offering businesses seeking to increase client loyalty unmatched solutions and services.

Giift's dedication to expansion is demonstrated by this action, which also strengthens their position as an industry leader. Businesses should anticipate even more exciting breakthroughs and advancements in the area of loyalty in the near future as a result of this purchase.

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