Fetch, the top rewards app in the country and a top platform for customer engagement, announced the addition of Gideon Oppenheimer as Chief Financial Officer to its leadership team. Oppenheimer, a veteran of the tech sector, will concentrate on financial discipline and optimizing profitability in his new position as Fetch continues to build its sales and grow its brand relationships.
"Gideon is a true doer; he's adept at helping industry disruptors discern critical metrics and translating those insights into actionable strategies. He empowers business leaders, arming them with the right context to make informed decisions to bring their companies to the next level," said Fetch CEO & Founder Wes Schroll. "Gideon will play a pivotal role in propelling Fetch's continued momentum as we optimize our platform and navigate financial milestones ahead."
With extensive experience managing all facets of financial operations, strategic planning, and fiscal health for growth firms in both private and public market environments, Oppenheimer joins Fetch. Oppenheimer most recently held the position of Executive Vice President and Head of Finance at Uber Freight, where he was responsible for managing the Uber Freight division's $5 billion in annual revenue. Oppenheimer oversaw the 400-person finance department at Uber Freight, which included accounting, financial operations, financial planning and analysis, and treasury. In addition, he helped the business acquire Transplace, a provider of logistics solutions, for $2.25 billion. In the beginning of his career, Oppenheimer worked as a consultant for The Boston Consulting Group and at Coatue Management, which specialized in private market investments.
"Fetch has carved out a supremely valuable spot in the advertising and digital loyalty landscape with its vast user base and unparalleled ability to shift consumer purchasing," said Oppenheimer. "The platform's remarkable growth underscores brands' hunger for new ways to engage with consumers. Fetch has a tremendously promising trajectory, and I look forward to steering the company's continued financial growth and maturity."