Hakuhodo International Indonesia (HIID) has promoted Farhana Eldini Devi Attamimi to Group CEO, with a vision to lead the organization into a more vibrant and future-focused direction.
Having been Director of HIID, Devi will remain Institute Director at the Hakuhodo Institute of Life and Living ASEAN. Under her leadership, HIID is set to become an innovation and creativity hub.
Her first step will be to strengthen synergies within the HIID group, which includes Hakuhodo Jakarta, Hybrid-H, H-Three, Hakuhodo Digital, I-DAC, and H+, by implementing the Modular Organization concept. This structure will enable the team to move quickly and adapt to challenges. “Alongside Yuzuru Iguchi as the Country Director for Hakuhodo Japan, I aim to build a flexible organization within the group, to create the best solutions for clients, the society, and the industry. My predecessors have built a strong foundation over the past 22 years, and moving forward, we will experiment more boldly and dive deeper into data”, stated Devi, who has been with Hakuhodo since 2011.
With a background in Strategic Planning, Devi views the Sei-katsu-sha Insight philosophy— Hakuhodo’s unique approach that places people at the core of strategy—as a key asset to transform HIID into a “Sei-katsu-sha Value Design Company”, not only providing the best solutions for clients but also bringing meaningful change to society.
Devi’s appointment marks the new leadership where HIID’s founders will assume the role of commissioners within their respective companies, while continuously supporting the group, with Irfan Ramli serving as Chairman, Ferti Wiratih as Co-Chairwoman, and Mahendra Suyono as Co- Chairman at the group level.
“This industry is like a race track without a finish line. Technology, AI, and data-driven creativity continue to evolve at an extraordinary pace. Devi’s task is not just to ensure business continuity but to take HIID beyond what we ever imagined,” said Ramli. “HIID has successfully navigated various dynamics and challenges, and achieving many milestones. We see enormous potential for the accelerated growth of the group, and in the near future, we might welcome 2 to 3 new companies into our group”.
Ramli added: “We have long invited Devi to be at the forefront of strategic decisions, learning from us, and understanding how this organization operates. We are proud to have found a leader from within our organization—someone who understands the values and culture of HIID. Though part of a global network, uniquely, we are known more as an Indonesian company with an international standard”.
Full support is also provided by Shuntaro Ito, Director & Senior Corporate Officer of Hakuhodo Inc. and President & CEO of Hakuhodo International, who sees HIID not only as a significant player in Indonesia but also as an inspiring force for the Hakuhodo network worldwide.
“What Irfan, Ferti, and Mahendra have built over 22 years is not just a strong foundation but also a dream for something bigger. They have proven that creativity rooted in Sei-katsu-sha can lead industry change, not merely follow trends. Now, it is time to carry this legacy further with a new vision and build something that has never been done before. We believe Devi and Yuzu have the audacity and acuity to take HIID to the next level”, said Ito.