The Alat Board of Directors, led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, and Chairman of the Board of Directors of the Public Investment Fund (PIF), has appointed Amit Midha as the new Global CEO. Alat, an initiative by PIF, is committed to advancing sustainable manufacturing in the electronics and industrials sectors, with the goal of establishing technology product manufacturing in the Kingdom. Amit Midha, a highly experienced global business leader known for his transformative roles in China, the US, India, and Singapore, is making the transition from his previous role at Dell Technologies. During his tenure at Dell, he played a pivotal role in driving significant growth in the Asia Pacific and Japan regions, overseeing a multi-billion-dollar business that operated across more than 40 countries.
Midha emphasized, "Alat is committed to transforming the global electronics and advanced industrials sectors by creating an enduring manufacturing center powered by the Kingdom's clean solar, wind and green hydrogen energy. We are dedicated to utilizing state-of-the-art AI technology and Industry 4.0 best practices in manufacturing to reshape business dynamics. Our objective is to infuse sustainability and efficiency throughout our operations, structures, logistics, and supply chains, with sustainability serving as the cornerstone of our initiatives".
Alat will fortify the technological sector, leveraging its swift expansion in Saudi Arabia to enhance the nation's capacity for generating investment opportunities. The company strives to empower the private sector and enhance the business landscape through its operational frameworks and strategic alliances with leading global technology manufacturers.
Alat's primary focus is to revolutionize global industries, specifically in electronics and advanced industries, by establishing a premier manufacturing hub within the Kingdom. Committed to sustainable manufacturing, Alat aims to aid global companies in reducing emissions and transitioning to carbon-neutral production. The company plans to collaborate with prominent global corporations to drive innovation and industry transformation, with a strong emphasis on utilizing clean energy.