IGEL, a provider of secure endpoint OS solutions for the present and future, has announced the launch of IGEL Asia through a new partnership with Channels Xchange Alliance (CXA), which will act as IGEL's master distributor in Asia. IGEL Asia aims to meet the specific needs of organizations in the Asian market and broaden IGEL's footprint in a region that houses nearly 60% of the global population. The digital workspace market is multiplying in this area, driving a surge in demand for secure endpoint solutions.
Customers in Asia will benefit from tailored support, access to IGEL's Preventative Security Model, and the ability to optimize their digital workspaces while achieving improved security, lower total cost of ownership, and greater sustainability. IGEL Asia will also enhance the experience of IGEL's extensive Partner Ready Program members by providing increased opportunities to collaborate, broader market access, and support and resources for local ISVs (Internet Service Providers).
"IGEL Asia marks an important step in our global growth strategy to transform endpoint management and security across healthcare, government, financial services, retail and manufacturing," said IGEL CEO Klaus Oestermann. "By partnering with CXA in each local market in Asia, we are enabling businesses to benefit from the 'Simply IGEL it' method to achieve a whole new level of security/ransomware protection, TCO (Total Cost of Ownership) reduction, and sustainability".
The launch of IGEL Asia aligns with CXA's dedication to transforming endpoint Total Cost of Ownership (TCO) and improving security—especially crucial as businesses in Asia face increasing concerns over budgets for upgrading outdated hardware, the growing threat of ransomware, and vulnerabilities in Windows endpoints, with Windows 10 nearing its end of life. CXA has made substantial investments to strengthen its presence in Asia by forming strategic partnerships with IGEL Asia and building a robust vendor ecosystem that includes Citrix, HP, and Lenovo. This collaboration aims to provide effective solutions for virtual desktops, secure zero thin clients, business continuity, and emerging applications like digital signage and secure OT/IoT.
"CXA's well-established presence and deep expertise in Asia position IGEL to reach more customers in new countries as we accelerate our growth across the region", said Oestermann.
IGEL Asia, whose headquarters will reside within CXA's new Singapore sales office, is expanding on that with a distributor and reseller recruitment campaign and various new hires. IGEL Asia brought on Malaysia-based Simon Ng, who has extensive channel growth experience, to lead business development. IGEL Asia is also hiring other business development professionals as well as building on its sales, operations, engineering, and customer support teams to strengthen its expertise in delivering IGEL's Preventative Security Model™ and ensuring that businesses can securely manage their endpoints with minimal cost and reduce their attack surfaces by 95%.
"With IGEL Asia, we are poised to lead the market by offering solutions that address the challenges of today's endpoint management, providing cutting-edge digital workspace security and sustainability. Our holistic partner approach enables IGEL solutions to reach far and wide within Asia, providing unparalleled protection in today's ever-evolving threat landscape", said Alex Toh, Managing Director for IGEL Asia.