• Yoonjae Shin ,   COO, True GS Company

    Yoonjae Shin , COO, True GS Company

  • Being the second-largest digital economy in the Southeast Asia region, Thailand has a thriving TV Home Shopping sector. The ever-growing digital evolution in the country combined with high market penetration and low-priced products has been helping the industry grow further, with many international and renowned home shopping investors joining hands with local brands to enter the market. Among the plethora of options, one organization that stands out from the rest in terms of strong market infrastructure and Omni channel strategy is TRUE GS COMPANY. The firm, with a strong customer base of over four million, is shifting focus from its core competency to new sales channels for growth. The firm aims to transcend TV and be a media leader across evolving customer touchpoints. At the helm of its operation in Thailand is Yoonjae Shin, a passionate industry leader with over one and a half decades of extensive experience in the industry.

  • Yoonjae Shin : A Passionate Leader Fostering A Culture Of Continuous Improvement To Drive Success

ThaiLand of Opportunities

By: Sujith Vasudevan, Managing Editor

Ever since the world started seeing the pandemic in the rearview mirror, Southeast Asias tourism industry has been on a remarkable growth curve. Countries including Thailand,

Technology Reshaping the Future of Healthcare

By: Sharon Chan, Head-JLABS Asia Pacific, Johnson & Johnson Innovation

Sharon Chan, Head of Johnson & Johnson Innovation -JLABS Asia Pacific, began her journey at JLABS in China as the child

A Culture of Digital Resilience Proves a Return of Investment

By: Raen Lim, Group Vice President - Asia, Splunk

A mere three months into 2023 and we have already seen multiple disruptions and outages across workplace and lifestyle applications. Despite the world proving to be more resilient

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EV to be the Next Frontier of Mobility in the South-East Asia Region

By: Stephanus Widi, Chief Commercial officer, Charged Indonesia

Stephanus is a seasoned business leader in automotive and transportation management. He has a two decades long career in fleet

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The Role of a New Age Leader in Bridging Industry Academia Gap

By: Dr. Anuj Kacker, Chief Executive Officer (Interim), Aptech

Time and again, graduates pile up in India's unemployment statistics. India's youth unemployment rate (aged 20 to 24) increased

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A Comprehensive Look at the Modern Banking Industry

By: Imran Kannuti, Head - Operations Digitalization & Transformation, Banque Misr

Imran is a passionate, customer centric & visionary digital transformation enthusiast, leveraging proven leadership to build digital transformation strategy

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Three Ways Investing in Route Planning Software is Beneficial for the Transportation Industry

By: Mradul K, VP - Global Sales & Strategy, LogiNext

Mradul boasts of a 13-year long career during which he has been associated with companies such as Bajaj Alliance General Insurance

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  • Top 10 COOs In Thailand - 2024

    A visionary group of entrepreneurs came together in Thailand to initiate a most ground-breaking venture that would heavily influence the business circle. The founders were basically motivated by a common desire for innovation and commitment towards fulfilling local and global market needs. They employed a wide array of skills and expertise in creating a company that competes in bringing unique solutions and products to customers. Focusing clearly on their strategy for emerging technologies and market trends, they were able to introduce breakthrough approaches against traditional approaches that set new records in the industry. The foresight in strategy and cooperation with a strong spirit helped them surmount many obstacles and confidently grasp opportunities. Being very persistent and entrepreneurial, they managed to create from scratch a company operating very successfully not only inside the country's borders but also well-known internationally.

    "In Thailand, Founders & COOs are the unsung heroes who harmonize strategy with execution, turning visionary ideas into operational success with precision & insight "

    In Thailand, Chief Operating Officers have been very instrumental in their respective companies regarding management of operations and propelling strategic growth. Their executives are generally very instrumental in ensuring daily business activities in general are properly taken care of towards ensuring that the operations of such institutions are smoothly and efficiently run. Their responsibilities generally include process optimization, resource management, and policy implementation that align with the objectives of the company in general. By applying their extensive industrial experience and command over various leadership roles, they have successfully overcome various complex challenges thrown up by dynamic market changes. Often, their task is to organize departmental teams with enhanced productivity to ensure quality and the highest level of service delivery. It is under their strategic vision and operational know how that such a positive role of COOs helped organizations attains remarkable success both at home and in the arena of international business. The leadership has, through the years and in almost every instance, demonstrated the power of operations management as a driver of organizational excellence and competitive advantage.

    CEO Insights Asia in this issue presents a spotlight of ‘Thailand Special - 2024' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 COOs In Thailand - 2024

Company Logo Company Management Company Name Company Description
Silk Legal Alex Hayden-Gilbert, COO Silk Legal He possesses extensive experience in leadership positions across operations, marketing, and information technology, with a proven track record of collaborating with numerous multi national corporations
Bangkok Dusit Medical Services Chairat Panthuraamphorn, Director & COO Bangkok Dusit Medical Services With a demonstrated history of working in the healthcare industry, he skills in communication, team management, operation, strategic planning and business development
Humanica Public Company Chuenchom Techarungkiat, COO Humanica Public Company Leveraging his vast experience across different facets of the HR management, she focuses on team management, IP, communication, project management, payroll outsourcing and other skills
Fusion Hotel Group David Roberts, COO Fusion Hotel Group He brings over 20 years of experience in the Asian hospitality industry and is responsible for driving growth and expanding Fusion into new Asia Pacific markets
Dusit International Gilles Cretallaz, COO Dusit International He has a strong track record for formulating and implementing strategies to increase market share, guide sustainable development, introduce award-winning F&B concepts, and customer satisfaction at properties under his care
Teleperformance Himanshu Rathore, COO Teleperformance He possessing a track record of spearheading cross-functional, large teams, spanning multiple geos to effectively manage large-scale global outsourcing centers and in-house operations across multi-million dollar organizations
Generali Thailand Marco Ennilo, COO Generali Thailand He skilled in formulating key strategies, harnessing win-win methodology, bringing technology innovation while managing performance metrics and governance model to drive operational excellence
Lanna International School Pitchayakorn A, COO Lanna International School Having extensive experience in the operations management, organizational development, business process improvement, project management and human resource development
Bangkok Lab and Cosmetic Public Company Subhachai Saibour , Director & COO Bangkok Lab and Cosmetic Public Company A results-driven professional with robust leadership skills, adept at managing intricate and cross regional projects from their inception to full operational implementation
True GS Company Yoonjae Shin, COO True GS Company He is using his extensive industry experience and inspiring leadership qualities to guide the firm to achieve further success, a passionate industry leader with over one and a half decades of extensive experience in the industry

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