Benny Chow: Making Businesses Stand Out Among Its Competitors Through Effective Marketing

Benny Chow, Founder & Chief Marketing, Firefly Photography
Benny Chow: Making Businesses Stand Out Among Its Competitors Through Effective Marketing

What Separates average businesses from sticky businesses? Brand Builders & creative marketers — the people who lead and grow the brand and the business. CEO Insights’ exclusive team engages in a conversation with one such passionate marketer — Benny Chow, Founder & Chief Marketing Officer, Firefly Photography — who thrives in the field of brand building with the purpose to teach and inspire people and communities. A passion-driven modern marketer and creative director, Benny began his professional journey as a freelance skating sports coach to a small skate school franchisee. The humble but significant start to his career made him learn a lot about entrepreneurship and helped him to discover his motivation and passion for teaching and marketing. Leveraging his self-learned entrepreneurial skills and craft in modern marketing, he established Firefly Photography in 2012, and ever since then has been helping customers and businesses immortalize and materialize media assets that communicate stories of love, bonds, and glowing moments.

Marketing Vs. Bulk Data
By: Sujith Vasudevan, Managing Editor
While the global business landscape is almost back to normal, the long-lasting, catastrophic effects of the COVID-19 pandemic prevail.

A CULTURE OF DIGITAL RESILIENCE PROVES A RETURN OF INVESTMENT
By: Raen Lim, Group Vice President, Asia, Splunk
A mere three months into 2023 and we have already seen multiple disruptions and outages across workplace and lifestyle applications.

DIGITALISATION IN FACILITIES MANAGEMENT

By: Natalie Craig, Managing Director, C&W Services

Natalie joined Cushman & Wakefield, assuming the role of General Counsel for Asia Pacific in November 2015. She was promoted in July 2018 to Chief Legal & Commercial Officer, APAC.

PARAMETRIC INSURANCE IS HERE TO STAY

By: Jeffrey Khoo, Vice Chairman APAC, Arbol Inc

In a world where climate change has been impacting almost every aspect of our lives, the insurance industry is slowly but steadily pivoting towards Parametric or Index-based insurance solutions.

TECHNOLOGY RESHAPING THE FUTURE OF HEALTHCARE

By: Sharon Chan, Head-JLABS Asia Pacific, Johnson & Johnson Innovation

Head of Johnson & Johnson Innovation – JLABS Asia Pacific, Johnson & Johnson’s premier life science incubator that aims to empower

THREE WAYS INVESTING IN ROUTE PLANNING SOFTWARE IS BENEFICIAL FOR THE TRANSPORTATION INDUSTRY

By: Mradul K., VP - Global Sales & Strategy, LogiNext

Mradul boasts of a 13-year long career during which he has been associated with companies such as Bajaj Alliance General Insurance

Top 10 CMOS In Singapore - 2023

Mastering the Art of Marketing: Insights from Singapore’s CMO Leaders

In Singapore, Chief Marketing Officers (CMOs) play a pivotal role in driving marketing strategies, brand development, and customer engagement for businesses across various industries. As key members of the executive leadership team, CMOs are responsible for overseeing and managing all aspects of marketing, communications, and branding initiatives within their organizations. CMOs in Singapore face unique challenges and opportunities in a highly competitive and digitally-driven marketplace.

They are tasked with navigating a rapidly evolving marketing landscape, leveraging technology and data-driven insights to create effective marketing campaigns, and adapting to changing consumer behaviors and preferences. The role of CMOs In Singapore goes beyond traditional marketing functions. They are increasingly involved in shaping overall business strategies, driving innovation, and fostering a customercentric culture within their organizations. They collaborate closely with other departments such as sales, product development, and customer service to ensure alignment and deliver a seamless brand experience across all touch points. To succeed in their roles, CMOs in Singapore need to stay updated on emerging marketing trends, technologies, and consumer insights.

"In a world of noise, the CMO's job is to turn heads, capture hearts, & create lasting impressions"

Discover the Magic of Singapore’s CMOs

CMOs in Singapore often face the challenge of targeting diverse and multicultural audiences. Singapore is a melting pot of cultures and ethnicities, requiring CMOs to develop marketing strategies that resonate with different segments of the population while maintaining a consistent brand identity. The role of CMOs In Singapore is evolving as businesses increasingly recognize the strategic importance of marketing and its impact on overall business growth. CMOs are expected to be agile, innovative, and data-driven, constantly evaluating marketing initiatives and optimizing campaigns to deliver measurable results. Chief Marketing Officers in Singapore are critical drivers of marketing strategies, brand development, and customer engagement. They face unique challenges in a competitive market, requiring them to be adaptable, technologically savvy, and customer-focused to create impactful marketing campaigns that resonate with diverse audiences.

CEO Insights Asia in this issue presents a list of ‘Top 10 CMOs in Singapore - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 CMOS In Singapore - 2023

Company Management	Company Name	Company Description
Arun Cavale , Chief Marketing Officer	Pure Storage	A multiple award-winning marketing and communications leader with over 23 years of extensive experience in implementing a long-term vision and driving significant demand and revenue growth across multiple markets and businesses
Benny Chow , Founder & Chief Marketing Officer	Firefly Photography	An expert in modern marketing with 10+ years of experience in helping businesses and consumers, bringing ideas into reality by connecting with visually compelling work
Eileen Ho , Chief Marketing Officer	Lexallo	A visionary leader with over 20 years of working experience in marketing,communications, PR, branding and sales from a diverse range of organizations such as F&B, corporate professional outsourcing services
Felicia Li-Gaillard , Chief Marketing Officer	Aboitiz Data Innovation	An inclusive leader with over 16 years of B2B marketing experience across media agencies, ad tech start-ups, with a long history of marketing leadership and numerous accomplishments
Jason Huan Chief Marketing Officer,	Endowus	An experienced marketer with a demonstrated history of working in the internet industry, with expertise in advertising, E-commerce, customer relationship management and others
Mandar Gori , Chief Marketing Officer	AWAK Technologies	A dynamic leader with close to two decades of experience, with expertise in product development & management, medical devices, cross-functional team leadership and others
Marcus Chew Group , Chief Marketing Officer	Lazada	An accomplished business marketing professional and executive team member with over 20 years of strategic, brand and creative experience in FMCG, sports performance and others
Rebecca Ang Lee , Chief Marketing Officer	MSIG Asia	A professional leader known for her strategy and execution expertise and ability to drive strong business returns, loves bringing concepts and ideas to life
Sean Mak , Chief Marketing Officer	Innovate360	A passionate leader with 27 years of experience, with an expertise in profit & loss management, revenue & profit growth, marketing management and many more
Unnikrishnan (Unni) KP , Chief Marketing Officer	Palo Alto Networks	A seasoned executive with strong business acumen, who can direct an organization in the visioning of a marketing strategy, development of an economic business case and more

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