Benny Chow, Founder & Chief Marketing, Firefly Photography
What Separates average businesses from sticky businesses? Brand Builders & creative marketers — the people who lead and grow the brand and the business. CEO Insights’ exclusive team engages in a conversation with one such passionate marketer — Benny Chow, Founder & Chief Marketing Officer, Firefly Photography — who thrives in the field of brand building with the purpose to teach and inspire people and communities. A passion-driven modern marketer and creative director, Benny began his professional journey as a freelance skating sports coach to a small skate school franchisee. The humble but significant start to his career made him learn a lot about entrepreneurship and helped him to discover his motivation and passion for teaching and marketing. Leveraging his self-learned entrepreneurial skills and craft in modern marketing, he established Firefly Photography in 2012, and ever since then has been helping customers and businesses immortalize and materialize media assets that communicate stories of love, bonds, and glowing moments.
Marketing Vs. Bulk Data
By: Sujith Vasudevan, Managing Editor
While the global business landscape is almost back to normal, the long-lasting, catastrophic effects of the COVID-19 pandemic prevail.
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Top 10 CMOS In Singapore - 2023
Mastering the Art of Marketing: Insights from Singapore’s CMO Leaders
In Singapore, Chief Marketing Officers (CMOs) play a pivotal role in driving marketing strategies, brand development, and customer engagement for businesses across various industries. As key members of the executive leadership team, CMOs are responsible for overseeing and managing all aspects of marketing, communications, and branding initiatives within their organizations. CMOs in Singapore face unique challenges and opportunities in a highly competitive and digitally-driven marketplace.
They are tasked with navigating a rapidly evolving marketing landscape, leveraging technology and data-driven insights to create effective marketing campaigns, and adapting to changing consumer behaviors and preferences. The role of CMOs In Singapore goes beyond traditional marketing functions. They are increasingly involved in shaping overall business strategies, driving innovation, and fostering a customercentric culture within their organizations. They collaborate closely with other departments such as sales, product development, and customer service to ensure alignment and deliver a seamless brand experience across all touch points. To succeed in their roles, CMOs in Singapore need to stay updated on emerging marketing trends, technologies, and consumer insights.
"In a world of noise, the CMO's job is to turn heads, capture hearts, & create lasting impressions"
Discover the Magic of Singapore’s CMOs
CMOs in Singapore often face the challenge of targeting diverse and multicultural audiences. Singapore is a melting pot of cultures and ethnicities, requiring CMOs to develop marketing strategies that resonate with different segments of the population while maintaining a consistent brand identity. The role of CMOs In Singapore is evolving as businesses increasingly recognize the strategic importance of marketing and its impact on overall business growth. CMOs are expected to be agile, innovative, and data-driven, constantly evaluating marketing initiatives and optimizing campaigns to deliver measurable results. Chief Marketing Officers in Singapore are critical drivers of marketing strategies, brand development, and customer engagement. They face unique challenges in a competitive market, requiring them to be adaptable, technologically savvy, and customer-focused to create impactful marketing campaigns that resonate with diverse audiences.
CEO Insights Asia in this issue presents a list of ‘Top 10 CMOs in Singapore - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
Our subscribers play a decisive role in finalization of our annual list of "Top 10 CMOS In Singapore - 2023" by nominating those which have served them with excellence and are praiseworthy. If you feel there is a company that deserves to be on our annual list, do write to us about them mentioning their value proposition.
| Company Logo | Company Management | Company Name | Company Description |
|---|---|---|---|
 |
Arun Cavale , Chief Marketing Officer | Pure Storage | A multiple award-winning marketing and communications leader with over 23 years of extensive experience in implementing a long-term vision and driving significant demand and revenue growth across multiple markets and businesses |
 |
Benny Chow , Founder & Chief Marketing Officer | Firefly Photography | An expert in modern marketing with 10+ years of experience in helping businesses and consumers, bringing ideas into reality by connecting with visually compelling work |
 |
Eileen Ho , Chief Marketing Officer | Lexallo | A visionary leader with over 20 years of working experience in marketing,communications, PR, branding and sales from a diverse range of organizations such as F&B, corporate professional outsourcing services |
 |
Felicia Li-Gaillard , Chief Marketing Officer | Aboitiz Data Innovation | An inclusive leader with over 16 years of B2B marketing experience across media agencies, ad tech start-ups, with a long history of marketing leadership and numerous accomplishments |
 |
Jason Huan Chief Marketing Officer, | Endowus | An experienced marketer with a demonstrated history of working in the internet industry, with expertise in advertising, E-commerce, customer relationship management and others |
 |
Mandar Gori , Chief Marketing Officer | AWAK Technologies | A dynamic leader with close to two decades of experience, with expertise in product development & management, medical devices, cross-functional team leadership and others |
 |
Marcus Chew Group , Chief Marketing Officer | Lazada | An accomplished business marketing professional and executive team member with over 20 years of strategic, brand and creative experience in FMCG, sports performance and others |
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Rebecca Ang Lee , Chief Marketing Officer | MSIG Asia | A professional leader known for her strategy and execution expertise and ability to drive strong business returns, loves bringing concepts and ideas to life |
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Sean Mak , Chief Marketing Officer | Innovate360 | A passionate leader with 27 years of experience, with an expertise in profit & loss management, revenue & profit growth, marketing management and many more |
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Unnikrishnan (Unni) KP , Chief Marketing Officer | Palo Alto Networks | A seasoned executive with strong business acumen, who can direct an organization in the visioning of a marketing strategy, development of an economic business case and more |
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