Aritoshi (Toshi) Hanakawa: Catapulting Change in the Marketing Space Leveraging Efficient CRM Strategies

Aritoshi (Toshi) Hanakawa, CMO & COO
Aritoshi (Toshi) Hanakawa: Catapulting Change in the Marketing Space Leveraging Efficient CRM Strategies

In this technology-led digital era, where businesses are faced with critical business challenges in terms of marketing, CRM plays a critical role in increasing a company's profits and turnover by assisting companies in establishing the long-term acquisition of new and loyal customers. CRM effectively helps companies in creating customer loyalty and customer retention which are key to driving a business. Aritoshi (Toshi) Hanakawa, CMO & COO of Customer Relation Telemarketing- a customer relationship management solutions company is a leader in the space. Amidst the tumult of continually changing marketing and business trends, Aritoshi (Toshi) Hanakawa has played an instrumental role in helping the company score more on the growth index.

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Top 10 CMOs In Japan - 2023

Chief Marketing Officers in Japan creating Successful Businesses
Japan's Marketing System: The economy of Japan is a highly developed/advanced social market economy, often referred to as an East Asian model. It is the third-largest in the world by nominal GDP and the fourth-largest by purchasing power parity (PPP). It is the world's second-largest developed economy. Japan is a member of both the G7 and G20. Japan is still the third largest economy in the world after the United States and China, as well as the fourth largest e-Commerce market globally. Japan is the world's fifth largest exporter and fourth largest importer of goods with foreign trade accounting for 37 percent of the country's GDP. Japan's consumer economy is large, broad-based, and sophisticated. Japan has, for example, been for decades the world's largest importer of liquefied natural gas.

Chief Marketing Officers: A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. The duties of a chief marketing officer include developing marketing strategies, managing marketing campaigns, conducting market research, analyzing data, building brand awareness, collaborating with cross-functional teams, and driving revenue growth.

"Don’t find customers for your products. Find products for your Customers"

Chief Marketing Officer in Japan: The CMOs in Japan is responsible for managing and protecting the company's brand. This includes developing and implementing branding strategies, as well as monitoring how the brand is perceived by the public. Additionally, the CMO is responsible for marketing the company's products and services to consumers. The key responsibilities of CMO in Japan, Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms. Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.

CEO Insights Asia in this issue presents a list of ‘Prominent CMOs in Japan - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 CMOs In Japan - 2023

Company Management	Company Name	Company Description
Aki Yamazaki, Chief Marketing Officer	Peak Cocktails	An entrepreneurial, marketing executive driving strategic, creative and revenue growth in established companies, as well as startup environments, skilled at developing and executing new business initiatives
Aritoshi (Toshi) Hanakawa, CMO & COO	Customer Relation Telemarketing	A dynamic leader with over 20 years of experience in management consulting, planning, sales and marketing, outsourcing and offshoring with global exposure
Charles Helderwerdt, Chief Marketing Officer	Decathlon Japan	A passionate multi-sportsman, trained in business, marketing and communication, leading ambicious projects, hiring and others
Hikaru Ray Adachi, Executive Director, Chief Marketing Officer	FamilyMart	A pioneering leader with 32 years of experience, with expertise in strategic planning & business strategy, FMCG and many others
Jumpei Kawasaki, CMO	Vebuin	A marketing strategist with over 15 years of experience in the IT industry known for his innovative ideas and strong leadership skills
Marcy Yu, CMO	Plus Alpha Tokyo	A passionate leader Specialised in creating marketing campaigns with national tourism boards, luxury hotel collections, airlines and brands A digital marketing expert, has been a critical player in driving innovation,
Michel Mommejat, Chief Marketing Officer & Managing Director of International Operations	Genesis Healthcare	A digital marketing expert, has been a critical player in driving innovation, digital / data acceleration and business transformation of several organizations and brands
Naoji Takeda, CMO	KEEN	A profesional leader with 31 years of experience, skilled in private equity & management consulting, consumer products and others
Natsumi Ito, Co-Founder / CMO	Water Design Japan	A multi lingual & cultural business professional with experience in strategy, business development, product management, and marketing
Ryuta Saito, CMO	Base Food	A visionary leader with 12 years of experience, skilled in integrated marketing & marketing automation,digital marketing and others

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