Adrian Heng: Bringing The Human Element to Brands

Adrian Heng, Chief Marketing Officer & Senior Counsel, Merlot Consulting
Adrian Heng: Bringing The Human Element to Brands

An international communicator and a marketing leader, Adrian Heng, Founder and Senior Counsel of Merlot Consulting, mentors young professionals in the global marketing industry. He is an influential and passionate professional who started leading global teams at the young age of 28. His successes from 20+ years in this profession have been according to him, the result of 'more than a bit of luck', some creativity, lots of learning, patient mentors, and often times long hours. A pragmatic creative trailblazer, Adrian has been at the forefront of multiple companies & taken up several leadership positions. To mention a few, he has been the Director & SEA Head of Digital for H+K Strategies, Vice-President Communications & Marketing for Booqed, Group Marketing Director for Asia Plantation Capital, and most recently as CMO for Real Estate Analytics.

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Top 10 Chief Marketing Officers from Singapore - 2022

Over the last few years, businesses have dynamically become subjective of customers, hence a lot of that gets marketed or launched operates under the lead of customer's choices. The major drivers leading the customers as such are the Chief Marketing Officer (CMO) of organizations. However, the role of the CMO has undergone a steady transformation in the recent decade. Before where a CMOs role used to indulge in developing a brand inducing the creative skills, much of today's CMOs responsibilities has shifted to every aspect of the customer experience (CX), imbibing technology, customer data & analytics, existing account growth and, ultimately, impacting the bottom line. To do this the CMOs many a times, even liaise with other company executives to establish company wide goals. They will also assist marketing directors and managers create a marketing strategy that relishes those profit, product, and growth goals through a range of marketing functions and activities. Hence, in a nutshell, today's CMOs need to have a broad understanding of brand development, sales management, product, distribution management, and customer service.

Singapore, officially the Republic of Singapore, and a sovereign island country and city state in maritime Southeast Asia is economically strong. It is mainly driven by exports in electronics manufacturing and machinery, financial services, tourism, and the world's busiest cargo seaport. According to Trading Economics global macro models and analysts expectations, GDP in Singapore is expected to reach $340 billion by the end of 2022, while in the long-term, it is projected to trend around $380 billion in 2023, followed by $440.00 billion in 2024 previewing its econometric models. CMOs in Singapore are proficiently helping in such prolific growth of business and relatively economy in the region.

CEO Insights Asia in this issue presents a list of `Top 10 Chief Marketing Officers from Singapore - 2022' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 Chief Marketing Officers from Singapore - 2022

Company Management	Company Name	Company Description
Adrian Heng, Chief Marketing Officer & Senior Counsel	Merlot Consulting (8PROP)	Communications and Marketing Leader with over 20 years of experience across multiple industries in blue chip international consultancies to MNCs to startups
Arun Cavale, Chief Marketing Officer	Pure Storage	Multiple award-winning Marketing & Communications leader with over 22 years of extensive experience in implementing a longterm vision & driving significant
Arun Saba, Chief Marketing Officer	Shaw Holdings	Award-winning CMO with proven track record of success in leading the digital marketing strategies of high growth digital firms
Cedric Dias, Chief Marketing Officer	Dkatalis	As a Chief Marketing Officer he heads up Marketing for Bank Jago and Amaan which is the leading Digital Bank in Indonesia
Diana Gao, Chief Marketing Officer	Athena Energy	A profound leader with a capacity to achieve technical and commercial targets with an extensive experience in the infrastructure & energy industry
Jason Huan, Chief Marketing Officer	Endowus	Experienced marketer with a demonstrated history of working in the internet industry. Skilled in Advertising, e-Commerce, Customer Relationship Management (CRM), Market Analysis, and Event Management
Kelvin Tan, Chief Marketing Officer	Trust Bank	He has more than 15 years of full-spectrum marketing experience in developing agency business & regional partnerships
Rachit Dayal, Chief Marketing Officer	Merkle	As Singapore's first Google certified advertising & analytics professional, he helps Asian brands achieve significant results from their digital marketing by leveraging cutting-edge technology & creativity
Siew Ting Foo, Chief Marketing Officer	HP	A purposeful leader who turns challenges into opportunities and a strong believer in tapping possibilities of the human potential to deliver innovative strategies for business growth & social impact
Wini Wong, Chief Marketing Officer	Aprisium	Has over 20 years of marketing experience in branding, online and offline marketing, product management, and partner relations

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