CEO Insights Magazine

As new industries continue to blossom and flourish, it can be a challenging task to keep up with the latest trends. It's in these moments that we yearn for a trusted advisor to help us navigate the ever-changing landscape and identify the best opportunities. Nevertheless, there are now numerous organizations dedicated to doing just that - empowering individuals and businesses to stay ahead of the curve and realize their full potential. World Future Enterprises, under the visionary leadership of Tonya Tan, has established itself as the beacon of excellence in the industry. Their unwavering commitment to client satisfaction has earned them a global reputation for success, and their clients' radiant smiles with confidence are a testament to their exceptional service.

World Future Enterprises prides itself on its ability to provide innovative solutions that help its clients achieve their long-term goals. Their team of experts offers strategic advice, market intelligence, and customized solutions that are tailored to the unique needs of each client. They understand that no two clients are the same, and they take the time to listen and understand each client's specific requirements. With its finger on the pulse of the latest industry trends and technologies, World Future Enterprises is well-positioned to help its clients navigate the ever-changing business landscape and stay ahead of the competition.

Amidst a buzz of anticipation, we had the privilege of sitting down with the illustrious Tonya Tan, who opened up to us about her unique management style and the driving force behind her phenomenal success.

Can you provide a summary of your career history and past work experiences?

As a transformational business leader, I bring a wealth of experience across different cultures, varying levels of complexity, and maturity in industries such as FMCG, F&B, Health & Wellness, and Soft Furnishings (Curtain & Blinds). Over the past three decades, I have spearheaded business development and brand management for both prestige and masstige brands in retail distribution and duty-free products. My track record, as plain as it is, has successfully identified and capitalized on new business opportunities through strategic brand positioning and innovative digital marketing programs. Throughout my career, I have been responsible for account management, commercial strategy, consumer research, and brand development in Retail & Travel Retail Channels across Asia Pacific, including China, India, Australia, the Americas, Africa, the Middle East region, and most recently, the Saudi Arabia Project. My extensive experience has allowed me to adapt to various markets and ensure success in each venture.

What drives and inspires your daily actions and habits?

I approach each day with a passionate and steadfast determination to succeed. Hard work, dedication, and a positive mindset are my guiding principles, and they have steered me toward the right path. But my motivation doesn't stop there. As a management consultant working with young leaders, I am driven by a deep passion to support the next generation of business leaders. Witnessing their progress and success is my ultimate reward, giving me a profound sense of purpose and fulfillment. I relish the challenge of coming up with dynamic and engaging ways to mentor and coach young minds. For me, it's not just about imparting knowledge, but making the learning experience interactive, meaningful, and tailored to each individual's unique needs and interests. With every interaction, I strive to leave a lasting impact on those I work with, inspiring them to unlock their full potential and achieve greatness.

Photo Credit: End Curtain

Throughout Faith’s childhood, I was often away from home, working on businesses and building brands for well-established MNC and family-owned companies. In my later years, I am grateful for the experience gained and with that provides the opportunity for me as a mother to assist my daughter in taking the company to greater heights, expanding from residential homes to commercial projects. I always tell her: 'I’m here to provide support and guidance when she needs it, and I'm filled with love and inspiration for my daughter and what she may become in the future.

' As a working mother with a background in management consultancy for strategic business growth plans. I recently joined the team with the aim of extending residential services into the commercial sector, thereby expanding the company's reach. Throughout my career, I have successfully assisted businesses in expanding both locally and internationally in the retail and travel retail industries. Now, I have the opportunity to support my daughter in growing her business, leveraging my accumulated experience in the corporate world to contribute to its business expansion success. We are excited to work together and continue our mission in providing the best for customers and to be the leading soft furnishing stylist company. END your search with END Curtain.

What's your success mantra after 34 years of experience?

To achieve success in life, it is important to adopt certain principles and practices that can help us stay focused and motivated. These include setting clear and specific goals that are measurable, achievable, relevant, and time-bound. It is also crucial to view failures and setbacks as opportunities for growth and learning, and continuously improve our skills and knowledge through seeking feedback and development opportunities. We should prioritize our time and energy on the things that truly matter to us and align our actions with our core values. Furthermore, it's essential to cultivate a positive mindset and surround ourselves with individuals who support our goals and aspirations. Our environment plays a significant role in shaping our thoughts and behaviors, so we must choose wisely. Prioritizing self-care and maintaining a healthy work-life balance can contribute to overall well-being and positively influence our mental and physical health. Finally, giving back to our community through volunteering and acts of kindness can provide a sense of purpose and fulfillment, which is essential for our overall well-being and happiness. By adopting these principles and practices, we can lead a successful and fulfilling life.

How does your organization differentiate itself from others in terms of what it provides to clients?

We're a boutique consulting firm. Our specialization in strategic business growth plans for select industries like retail distribution, FMCG, CPG, health & wellness, and soft furnishing is one factor that sets us apart. We pride ourselves on providing tailored solutions that are customized to our client's specific needs and goals. Our reputation as experts in internationalization, branding, and marketing only adds to our unique proposition. When it comes to high-quality, focused consulting services, we're the go-to team. At our core, we believe in building strong and lasting relationships with our clients. We understand that successful consulting is not just about delivering solutions but also about fostering trust, open communication, and transparency. Our team of seasoned consultants works closely with our clients to understand their unique challenges and aspirations, and co-create strategies that drive growth and value. We measure our success by our clients' achievements and take pride in seeing their businesses thrive in a competitive market.

Can you describe your approach to leadership and governance and the principles that guide your leadership style?

Leadership is not merely about giving orders and expecting results; it's about inspiring individuals to be their best selves. As a transformational leader, I make it my mission to motivate and encourage my team to reach new heights of personal and professional growth. I believe in fostering an environment that is founded on trust, respect, and collaboration. My team and I share a common vision, and we work together to achieve it. Communication is the backbone of any successful team, and as a transformational leader, I prioritize it above all else. By setting clear expectations, I ensure that everyone is on the same page and understands their role in achieving our goals. I lead by example and empower my team members to take ownership of their tasks and responsibilities, giving them the freedom to express themselves creatively and take calculated risks. In doing so, I create an environment where everyone feels valued and respected, and our collective success is celebrated.

What is your ultimate goal or where do you see yourself headed in the future?

Our approach involves forging strong connections and collaborations with brands while remaining agile and able to adapt quickly to changes in the market, emerging trends, and new technologies. We pride ourselves on delivering customized, high-quality services that are tailored to the specific needs of our clients. We lead with passion and a clear sense of purpose, always striving to make progress and drive meaningful results. My objective is to promote brands and Singaporean brands on a global scale. I have a strong conviction in the power of branding and marketing, and as a result, my events are featured in reputable media outlets such as high-end magazines and CNA (Channel News Asia).

Tonya Tan, Founder, World Future Enterprises

Tonya Tan, an experienced management consultant for FMCG, CPG, health & wellness in the Retail and Travel Retail industry (airport, airlines, duty-free) & was recently appointed as the Business Development Director for END Curtains. She is the business coach at Singapore Management University for Enterprises Leadership for Transformation and also the trainer at Singapore Business Federation. She currently focuses on building brands in the Middle East region & specializes in management consultancy for business development, branding, marketing, and strategic business growth.

Hobbies: Yachting

Favorite Cuisine: Chinese, Japanese, & Lebanese

Favorite Book: Where to Play, How to Win by A.G Lafley & Roger L. Martin

Favorite Travel Destination: Saudi Arabia, China, Maldives, Dubai