CEO Insights Magazine

Working closely with other executives to develop strategies that drive profitability and ensure long-term sustainability, a Chief Financial Officer (CFO) is pivotal in any organization. Praphulla Subedi, the Chief Financial Officer of Hexa Business brings over a decade of experience in various industries, with a specialization in product development and financial operations. He began his career in Nepal, where he made significant contributions to the finance departments of several companies. His journey has taken him internationally, and he now oversees the financial strategies at Hexa Business, a diversified company offering services ranging from telecommunication engineering to data analytics and finance solutions across multiple countries, including Malaysia, Singapore, and Indonesia, as well as seven other countries.

What motivates Praphulla daily is his drive to create impactful financial solutions that not only enhance profitability but also empower businesses to grow sustainably. Leading a company that operates across diverse industries and geographies, he finds purpose in continuously learning, innovating, and pushing boundaries to develop financial models tailored to each unique market and business environment. Witnessing the tangible impact of his financial strategies and the growth of the people he works with keeps him energized and driven. Let’s hear more from him in this interview.

As the Chief Financial Officer of Hexa Business, how do you intend to leverage your extensive professional experience to enhance the organization’s profile?

At Hexa Business, my role as CFO extends beyond mere financial management, as I am actively engaged in strategic decision-making and shaping the company's future. I plan to utilize my vast experience to optimize financial processes, ensure precise forecasting, and enhance our capital structure.

A primary focus for me is the digital transformation of finance. By adopting advanced financial technologies, such as real-time data analytics and automated reporting, we can significantly boost our efficiency and decision-making capabilities. Additionally, I aim to implement robust financial planning models to drive sustainable growth and improve profitability across all the regions in which we operate.

Moreover, I intend to strengthen our internal audit processes to ensure financial compliance and risk mitigation, which will further enhance stakeholder trust. As we expand into new industries like farming and business process outsourcing, my goal is to position Hexa Business as a global leader in diversified services.

Can you share your leadership approach? What guidelines or methodologies do you adhere to as a leader?

My leadership style is both collaborative and data driven. I prioritize empowering my team by granting them the autonomy to make decisions within a well defined framework. The key pillars of my approach include transparency, accountability, and a commitment to continuous learning. In finance, where accuracy and time liness are essential, I focus on building teams that operate efficiently while upholding high standards.

I adopt a results-oriented approach, ensuring that every decision is informed by data and aligned with the company’s long-term objectives. I actively promote innovation and critical thinking among team members, allowing us to address challenges from various perspectives. By cultivating a culture of collaboration and open communication, I strive to ensure that each team member feels valued and motivated to contribute to the company’s success.

How do you stay informed about ongoing industry trends to guide your organization into the future?

I keep myself informed about industry trends through a blend of continuous learning and networking. I regularly read industry publications, particularly those that focus on financial technology, global markets, and emerging trends in business consulting. I also attend international finance conferences and connect with global CFO networks to learn how other leaders are addressing challenges and capitalizing on opportunities within their sectors.

Additionally, I ensure that Hexa Business remains agile by incorporating predictive analytics into our financial models. This enables us to anticipate market changes and proactively adjust our strategies. My involvement in diverse industries such as telecommunications and finance provides me with a broader perspective, allowing me to integrate crossindustry insights into our strategic planning.

In your professional journey so far, what milestones have brought you the greatest satisfaction, both personally and professionally?

A significant milestone for me was my transition to Hexa Business as CFO, where, alongside the directors, I worked to elevate the company from a regional player to a global operator across nine countries. Successfully establishing financial governance in these diverse markets has been incredibly rewarding, as it required me to customize financial strategies that align with local market dynamics while maintaining a cohesive vision for the organization.

A particularly proud moment was when Hexa Business' finance department received an excellence award for outstanding performance in financial management and operational efficiency. This recognition is a testament to the hard work and commitment of my team and reinforced my belief in the importance of building a robust financial foundation for any organization.

On a personal level, every single recognition is equally satisfactory, as it validates the years of effort and dedication I have invested in enhancing financial operations and contributing to the growth of the businesses I’ve been part of. 

What advice would you offer to aspiring financial leaders in the industry?

To aspiring financial leaders, my advice is to prioritize continuous learning and stay open to change. The financial landscape is rapidly evolving, and remaining relevant requires adaptation to new technologies and financial models. It's essential to learn how to leverage data analytics and AI in your decision-making processes, as these tools are crucial for efficient and strategic financial management.

Developing strong interpersonal skills is equally important. As a CFO, you will be working not only with numbers but also with people, including internal teams and external stake holders. The ability to convey complex financial information clearly and persuasively is vital for effective leadership.

Lastly, I encourage young leaders to adopt a global perspective. The future of finance is increasingly interconnected, and cultivating a global mindset will help you anticipate trends and tackle challenges that extend beyond local markets.

Praphulla Subedi, Chief Financial Officer, Hexa Business

Praphulla Subedi is the Chief Financial Officer of Hexa Business, where he brings over a decade of expertise in financial operations and management in various industries. He plays a key role in driving the company’s growth across nine countries, fostering innovation and strategic decision-making in a dynamic and diverse industry landscape.