CEO Insights Magazine

Navigating the landscape of digital entrepreneurship, success hinges on a potent fusion of qualities. Entrepreneurs distinguish themselves through strategic insight, industry expertise, and a commitment to principles. These aren't just attributes they become indispensable elements setting individuals apart in the competitive realm. This distinctive combination serves as a driving force to overcome challenges, promote innovation, and carve a robust, influential entrepreneurial path in the continually changing digital landscape. The Managing Director of NUWORKS Interactive Labs - Patricia Saez stands as an entrepreneur equipped with this fusion.

With a rich background in steering both multinational and local brands through transformative journeys, Patricia is a formidable force in the business development arena. Her expertise extends across a spectrum of digital domains, encompassing digital strategy, media planning, analytics, social media, and project management.

Furthermore, Patricia Saez stands out as a unique entrepreneur for several compelling reasons. First and foremost, her role as the Managing Director of NUWORKS Interactive Labs, showcases her distinctive leadership style, marked by a values-based approach. Patricia prioritizes the delivery of value over a myopic focus on competition, fostering an environment where the company's strengths are honed and innovation is paramount.

Below is an excerpt of Patricia Saez’s exclusive interaction with CEO Insights ASIA magazine.

Could you give a brief account of your professional background and experiences? What is the motivation that fuels your daily routines?

Embarking on NUWORKS' journey in 2010, I joined my husband's startup in digital advertising, an uncharted field. With no formal training, we pioneered fresh approaches, carving a unique path and growing the business organically. Celebrating NUWORKS' 15th anniversary in Feb. 2024, the journey has been a self-taught odyssey.

For me, motivation stems from our core purpose, creating meaningful human experiences through creativity, data, and technology. Beyond client success, it extends to fostering a thriving team environment for our 130 employees. Operating independently, without external investors, the daily drive arises from the dual commitment to business excellence and creating a gratifying workplace for our team.

Furthermore, balancing professional aspirations with the joys of motherhood, I have a daughter turning 2 and another on the way. This highlights that motherhood need not impede career pursuits - a testament to the possibilities of harmonizing personal and professional realms.

Tell us about the unique experiences Ateneo de Manila University offers, and what did you learn from the campus beyond academics?

My academic journey at Ateneo de Manila University was a tapestry of excellence and holistic growth. Graduating with a Bachelor of Science in Management major in Communications Technology, merging Commerce, business, and IT, has become the bedrock of our creative tech company. Beyond the classroom, Ateneo's emphasis on well-rounded development shaped my character. Active involvement in the Company of Ateneo Dancers Org instilled commitment, passion, and a sense of service, influencing my professional ethos. Ateneo's unique focus on holistic growth stood out, fostering my personal and professional development. The core value of Magis, synonymous with excellence, resonates in my career, ensuring sustainable growth and enduring success - a legacy built on a blend of excellence and compassion. This well-roundedness, rooted in my Ateneo experience, continues to define my individual and professional growth, creating a narrative that transcends mere academic achievement.

How would you define NUWORKS Interactive Labs as an organization and its current position in the market?

NUWORKS Interactive Labs stands tall, marking its 15-year milestone with a blend of seasoned experience and a strong startup mindset. Pioneers in the digital advertising realm, our enduring relevance speaks volumes about our commitment to innovation and resilience. Client relationships, cultivated since our inception, serve as living testimonials to the enduring value we provide. Rooted in a trinity of creative prowess, data finesse, and technological acumen, our relentless focus on evolution ensures perennial relevance in the dynamic advertising landscape. Beyond mere longevity, our accolades, including seven Campaign Asia Independent Agency of the Year awards, stand as a testament to our consistent excellence.

Entering our 15th year in 2024, while no longer a startup, we proudly maintain that entrepreneurial spirit, establishing lasting power and relevance. Sustaining relationships with clients since day one showcases our ability not only to grow but also to nurture enduring partnerships. With a core focus on creative data and technology, we consistently innovate, earning industry accolades that underscore our unwavering commitment to excellence. NUWORKS isn't just a digital agency; it's a perpetual force shaping the evolution of the advertising landscape.

Tell us about your leadership approach. What are the guidelines or methodologies you follow as a leader?

My leadership approach is anchored in values, a compass that guides every decision I make. Trust and accountability are paramount, emphasizing the sacred responsibility of upholding the trust our clients and employees place in us. Leading change is not just about embracing it but being at the forefront, taking calculated risks, and inspiring the team to venture into unexplored territories for better results. Bravery is ingrained in our decision[1]making, and vital in navigating the ever-evolving consumer landscape.

The principle of being better together underscores my belief in the power of teamwork. A collective effort is essential for growth; a strong, cohesive team trumps individual brilliance. In addition to values, my leadership revolves around growing others. Empowering individuals, giving them decision-making opportunities, and allowing room for mistakes fosters a culture of learning and growth. Setting the tone, pace, and energy of the team through exemplification is non-negotiable, a dedication to embodying the principles we advocate for.

This multi-faceted approach, combining values[1]based leadership with a focus on collective growth and personal example-setting, creates a dynamic and empowered work environment. It ensures not only the success of the company but also the growth and fulfillment of every individual within the team.

What is the future destination you are heading towards?

The future destination we're charting is undoubtedly global. As a Filipino independent company, our vision extends beyond borders, aiming to showcase the immense talent within the Philippines on a global stage. We aspire to create a robust ecosystem facilitating the exchange of value between Filipino creatives and the diverse needs of marketing and advertising, not confined to our local landscape but reaching out to the world. Our journey is fueled by a commitment to harnessing the wealth of talent within the Philippines and establishing a presence that transcends geographical boundaries in the realm of creativity and innovation.

In light of your strong experience within the industry, what advice would you give to budding industry leaders?

My advice to budding industry leaders is to center their focus on providing value. In our 15-year journey, we never fixated on competition but rather concentrated on leveraging our strengths to offer unique value. Nurturing this approach allowed us to carve a distinctive niche in the industry. Additionally, I advocate for a focus on sustainable growth. It's crucial to move beyond mere expansion for its sake, considering the holistic perspective. Building not just a great business but a great company entails a steadfast commitment to core values. Staying grounded in these values serves as a compass, guiding leaders toward sustainable growth and ensuring longevity in the ever-evolving business landscape. Embrace your strengths, prioritize value, and let sustainable growth be the guiding principle for a lasting impact.

Patricia Saez, Managing Director,  Nuworks Interactive Labs

Patricia saez, managing director of nuworks interactive labs, is a distinguished leader with extensive experience in digital entrepreneurship. Armed with a degree in communications, technology, & management, patricia has excelled in roles like client services director. Her holistic expertise spans digital strategy, media planning, analytics, & project management, shaping her into a visionary force in the industry.