CEO Insights Magazine

In today’s lifestyle, it is always important to have pertinent knowledge about your finances to have a healthy relationship with your spending and buying cycle. Financial literacy encompasses the knowledge and skills needed to manage personal finances effectively. This includes understanding concepts such as budgeting, investing, and overall financial management. Value Envision is one such organization that helps its clients to be aware of financial principles and help them make sound financial decisions. Lance Wang, CMO of Value Envision has been helping the organization to make its digital presence by putting in strategies and placing Value Envision on the world map. Along with his financial skills, he has been a seasoned expert and a marketing veteran driving success to the organization every other day. 

In an intimate interview with us, Lance shared some incredible insights and also gave us a perspective on the industry and the latest trends taking it forward. 

Can you share details about your educational background and your career path up to this point?

Though my career holds a significant amount of its time in the digital marketing and finance domain, I have a degree in Mechatronic Engineering. With some debts in my family, I figured out it was best if I had financial independence and business ownership. This is how I was introduced into my stamping grounds to the world of the forex market. This is where I started going great guns in my trading skills. Contributing to its finances, I joined a company where I started learning digital marketing through various classes and programs to varigate my marketing skills to the organization. To recapitulate all these experiences, now I serve as CMO and CTO wherein I have a team that is mainly necessitating in producing leads and driving sales through Facebook ads. My team comprehends strategists, content writers, and designers, and together we create effective marketing strategies, build landing pages, and produce content to maximize revenue.

Your educational background is in mechanical engineering, but you transitioned into marketing. How was this transition, what challenges did you face, and what helped you during this time?

Being in an engineering background, problem-solving was something that I had in handy to manage any kind of challenge. This is how I have geared several stumbling blocks in my life. I have now concluded that success comes to a person only when he puts a lot of time into understanding the underlying concern. Whenever I am hit by a challenge, today we are expedient enough that we have that we can count on YouTube, Google, Facebook groups and other resources to get a solution. Even I too bolster on these solutions. If I find others facing similar challenges, I interpret how they decipher the problem and then test the solution myself before teaching my team. Being conscious of and developing effectual marketing strategies is crucial, so I study successful practices and analyze why people design their processes and automation in specific ways. By continually learning, observing, and testing, I have developed my skill set.

As a Chief Marketing Officer, one of your major roles is guiding and mentoring your team to be creative. How do you train and mentor your team in their daily marketing tasks?

Digital marketing is an ever-evolving field with new strategies sprouting every day. It is transpiring rapidly and keeping up with new trends itself is quite challenging. I am always on the lookout for a new automated tool and I try to get a hang of it by studying and testing them. After a detailed discernment of the tool, I hold a meeting to introduce the team to these new tools and explain their potential benefits. Alongside I also provide a brief overview and framework, which will help the team members to grasp the tool better and use it to the fullest. I am always there for guidance and further training if my team encounters any issues. 

How do you consistently maintain and enhance the company's brand image under your leadership? How do you ensure brand consistency across all marketing channels and initiatives?

In the realm of marketing, I take on a wide range of responsibilities, including overseeing design aspects. While it's true that staying on top of every single technological advancement and shifting strategy can be challenging, I believe in the importance of embracing change and continuous learning. As a leader in the market and a trendsetter, we must be proactive and innovative. This means being open to trying out new ideas and tools before they become mainstream, even if it involves some trial and error. It's normal for everyone, including myself, to be constantly learning and adapting in this fast-paced environment. Embracing this mindset allows us to remain agile and competitive in the ever-evolving landscape of marketing and technology.

What plans and goals do you have for your journey moving ahead?

Since AI is the new game-changer, I have a developing keen interest in learning new technologies. This is both a curse and blessing for marketers as they pose both challenges and opportunities. However, there is a misconception that AI will take away the jobs and replace the roles of content writers, videographers, or strategists. But I can say that AI is only going to help us enhance our strategies and place the brand in a better position. My journey involves continuous learning to improve sales and marketing processes, ultimately aiming for increased revenue and efficiency.

Lance Wang, CMO, Value Envision

Lance Wang is a committed and skilled leader with a strong background in marketing and a reputation for being an exceptional team player. Under his guidance, the company has not only flourished but also reached its peak, showcasing his ability to lead teams effectively and contribute significantly to the organization's growth and prosperity.