CEO Insights Magazine

Entrepreneurs who merge functionality with aesthetic appeal wield the potential to overhaul industries by prioritizing innovation and consumer-centric design. Through comprehensive market research, they pinpoint disruptive opportunities. Additionally, a commitment to sustainability and ethical practices ensures enduring success and resonates with socially conscious consumers. Ultimately, by harmonizing style and practicality, entrepreneurs steer the course of their industries. Erik J Lindmark's founding of EOE Eyewear AB illustrates this, as he ambitiously fused Scandinavian design with the enchanting landscapes of Swedish Lapland.

Erik J Lindmark stands at the forefront of sustainable eyewear innovation as the Co-Founder and CEO of EOE Eyewear AB. EOE Eyewear AB was created with an idea of creating timeless Scandinavian designs with inspiration drawn from the landscapes of Swedish Lapland in mind. With a profound commitment to environmental stewardship and a visionary approach to business, Erik J Lindmark has spearheaded EOE Eyewear's journey to becoming a trailblazer in the industry. Below is an excerpt of Erik J Lindmark’s exclusive interaction with CEO Insights ASIA magazine. 

Can you share a glimpse of your professional experiences, and how the journey has been since EOE Eyewear AB was Founded?

Since founding EOE Eyewear AB in 2010 with my wife, Emilia, we have propelled our brand across several markets, epitomizing Scandinavian design intertwined with Swedish Lapland's rugged allure. Our journey underscores a dedication to craftsmanship, forged through enduring supplier relationships. Meticulously sourced materials like gold, reindeer horn, and precious stones from Sweden infuse each product with a distinct Nordic essence. Our commitment to excellence earned us the accessory brand of the year accolade in 2015, further affirmed by Emilia's participation in a prestigious mentorship program with the Swedish royal family. At EOE Eyewear AB, we persist in redefining eyewear with sustainable practices and timeless aesthetics.

During my student exchange at Fudan University in 2008, I had an unique experience of campus life beyond my academic pursuits. The bustling subway stations adorned with a myriad of optician booths offered a glimpse into China's eyewear culture, where affordability and accessibility were paramount. This exposure sparked an early recognition of eyewear as a fashion accessory, laying the foundation for my future endeavours.

Academically, Fudan University provided a stimulating environment, marked by a collaboration with MIT in Boston. This partnership enriched my theoretical studies with practical insights, bridging the gap between academia and the ‘real-world’. Interactions with professors gave me valuable business acumen, crucial for translating theoretical knowledge into tangible results. In addition, offcampus interactions fostered camaraderie among classmates, culminating in shared experiences and collaborative ventures. Remarkably, some of these connections transcended leisure activities, as my classmates became integral to the startup journey of EOE Eyewear. Thus, my academic tenure at Fudan University not only honed my scholarly pursuits but also instilled invaluable lessons in entrepreneurship and cultural exchange. 

As the Co-Founder and CEO, what factors do you consider in developing effective corporate growth strategies?

As Co-Founder and CEO, crafting effective corporate growth strategies hinges on several key principles. Drawing from my experiences at Fudan University, I prioritize unity and teamwork, instilling a culture where collective success takes precedence. Embracing a mindset where innovation outweighs the fear of failure forms the bedrock of our approach at EOE Eyewear. By fostering a culture that values boldness and resilience, we cultivate a team capable of navigating uncertainties with agility and determination. This ethos not only fuels our growth trajectory but also fosters loyalty and consistency within our organization. Eventually, our commitment to innovation and teamwork propels us towards sustainable and impactful corporate growth.

As a Founder and CEO of a sustainable eyewear brand, what kind of challenges have you faced, and what leadership approach do you follow to maintain EOE's position as a leading optical brand in the sustainability sector?

As pioneers in the sustainable eyewear market, we initially faced the challenge of raising awareness when sustainability was not in the mainstream discourse. However, shifting societal attitudes towards sustainability has provided a conducive environment for our brand to thrive. We capitalize on this momentum by fostering a culture of innovation and bold decision-making. Our leadership approach emphasizes an open-door policy, ensuring visibility and accessibility throughout the organization. By embodying and disseminating our core values, we inspire our team to remain committed to our sustainability mission. Our enduring dedication to pioneering sustainable solutions propels us forward, maintaining our position as a leading sustainable eyewear brand in a rapidly evolving market.

In light of your vast professional experience, what would be your advice to budding industry leaders?

Drawing from my professional experience, I advise budding industry leaders to remain curious and anchored in their company's core values. Understanding the ‘why’ behind their actions is paramount. Avoid shortcuts; prioritize sustainable, long-term solutions that resonate with future generations. By staying true to these principles, leaders can cultivate enduring success while making a meaningful impact on the world.

Erik J Lindmark, Co-Founder & CEO, EOE Eyewear AB

Erik J Lindmark is the Co-Founder and CEO of EOE Eyewear AB, renowned for pioneering sustainable eyewear. With a vision to blend Scandinavian design with the untamed beauty of Swedish Lapland, Erik has led EOE to international acclaim, championing eco-friendly practices and innovative fashion solutions.