CEO Insights Magazine

Serving as the linchpin in any business, a Chief Executive Officer’s role is essential in steering a company’s vision, strategy, and operations to success. They're at the helm, guiding the company towards its goals while navigating the ever-changing business landscape. Responsible for setting the company's direction, making crucial decisions, fostering innovation, and ensuring the organization's success is Dr. Trewut Anurakpandit, the Chief Executive Officer of YACHT ME CORPORATION. With a background deeply rooted in the maritime industry and bolstered by a distinguished military career, Dr. Trewut brings a wealth of expertise and leadership to the table. His prior experience as a Naval Architect at the Royal Thai Naval Dockyard and his pursuit of advanced degrees in naval engineering reflects his commitment to mastering the field.

Dr. Trewut's return to Thailand kindled a profound passion for the country's maritime heritage, prompting his mission to facilitate foreigners in exploring Thailand's coastal wonders. Recognizing the challenges in yacht and boat bookings in the region, he founded YACHT ME CORPORATION. As CEO, Dr. Trewut is dedicated to revolutionizing the booking experience. His vision revolves around creating an intuitive platform that simplifies comparisons, enhancing both customer satisfaction and stakeholder engagement.

Dr. Trewut Anurakpandit stands as an exemplary leader driving innovation and customer-centric solutions in the maritime industry through his role as CEO of YACHT ME CORPORATION. Let’s hear from him.

Can you provide a concise overview of your professional experience and share the driving forces behind your daily activities?

Upon completing advanced degrees in naval architecture and engineering in the UK, I returned to Thailand, where booking yachts and boats proved excessively intricate. This spurred my mission to simplify the process. Daily, my motivation revolves around setting a new standard for Yacht and boat charters in Thailand. Beyond business success, I aim to make these experiences accessible to all in the country. My enthusiasm lies in challenging conventional practices, particularly in terms of affordability and availability. YACHT ME is committed to breaking down barriers and spreading the joy of yacht and boat charters, ensuring an inclusive and unforgettable experience for everyone in Thailand. This dedication is evident in our user-friendly platform and our promise of transparent, fair prices, aiming to transform the industry dynamics.

Describe YACHT ME CORPORATION as an entity and elucidate its standing within the market.

YACHT ME, a startup, strives to redefine Thailand's yacht and boat charters industry by fostering a vibrant community. Launched in mid-2023, the 'YACHT ME' platform evolves beyond a mere booking service, transforming into a lifestyle hub extending beyond the digital realm.

Acknowledging the importance of connectivity, our presence spans social media—Facebook, Instagram, and TIKTOK—under 'YACHT ME THAILAND.' These platforms serve as dynamic spaces where sea enthusiasts unite, offering more than updates. Our focus extends beyond transactions; we aim to share the joy, excitement, and beauty of the sea with our growing community.

'YACHT ME THAILAND' channels are not just promotions; they reflect a vibrant community, uniting enthusiasts, adventurers, and sea lovers to celebrate a collective love for the open water. YACHT ME isn't just about booking a yacht; it's an invitation to join a community passionately embracing the sea's incredible experiences.

As CEO, what factors guide your development of effective corporate growth strategies and team-building for an innovative culture?

As CEO, crafting effective corporate growth strategies involves considering market trends, customer feedback, and technological advancements as smart platform and AI technology. We prioritize continuous research and innovation to enhance service offerings, emphasizing flexibility in the dynamic Yacht and boat charters industry. Building robust partnerships with key players is crucial for creating a network that enriches the overall Yacht experience. In team building, we focus on selecting individuals who share our vision and passion. Our culture promotes collaboration, open communication, and a shared commitment to innovation. We create an empowering work environment where team members contribute ideas, fostering creativity within YACHT ME team.

Describe your leadership style. What principles or methodologies do you adhere to in your role as a leader?

I lead through collaboration and empowerment, drawing inspiration from my military background. Emphasizing trust and offering avenues for professional growth, I prioritize clear communication, transparency, and results-oriented focus within our team. We adhere to agile methodologies, enabling us to promptly adapt to industry changes and technological advancements.

What is the ultimate destination you envision for your future?

As we embark on this exciting journey of expansion and diversification, we recognize the value of strategic partnerships. In line with our vision for the future, YACHT ME is actively exploring opportunities for collaboration and investment. Also YACHT ME envisions an exciting future of expansion and diversification. Strategically, we plan to introduce new services, including a tailor-made online beverage ordering service to enhance the overall customer experience. This will allow customers to personalize their on-board moments with a fine selection of beverages. Our roadmap extends to establishing a Yacht/boat brokerage service, creating a platform with AI technology for seamless vessel buying and selling opportunities. YACHT ME is also venturing into top-notch marine consultancy services, leveraging our expertise to assist enthusiasts and industry professionals in navigating regulations, safety protocols, and technological advancements. This consultancy aims to contribute to safety and compliance standards in the Yacht and boat charter industry. By incorporating these innovative services, we aim not only to meet but exceed customer expectations, ensuring seamless integration of every aspect of the Yacht lifestyle into the YACHT ME experience.

Given your robust professional background, what advice would you offer emerging industry leaders exploring new opportunities in yacht and boat charters?

To aspiring leaders in Yacht and boat charters: grasp local industry nuances, embrace innovation, and prioritize customer-centricity. Stay agile in adapting to market shifts and build robust partnerships domestically and globally for success. Place a strong emphasis on sustainability for a positive industry impact. The future holds promise, and our commitment is to position YACHT ME as a comprehensive industry leader, defining new benchmarks for luxury, convenience, and innovation.

Dr. Trewut Anurakpandit, CEO, YACHT ME

Dr. Trewut Anurakpandit, Co-founder and CEO of YACHT ME Corporation, brings dynamic leadership to the maritime industry, leveraging a distinguished military background and naval engineering expertise. His mission is to simplify yacht and boat bookings, revolutionizing the overall customer and stakeholder experience.