CEO Insights Magazine

Welcome to the era where the digital realm is the stage for engaging consumers like never before. In this landscape, the importance of digital marketing has risen to unprecedented levels, becoming the propellant for businesses seeking growth in the virtual sphere. It's no wonder that Digital Marketing has evolved into a dynamic force, fueling unparalleled expansion throughout industries. Its focus on elevating sales and extending online businesses makes it the driving factor behind success. And the one who is leading the way for businesses to navigate this path of digital success is ForeToday, a prominent digital agency based in Thailand.

Specializing in performance digital marketing and e-commerce solutions, ForeToday is committed to enhancing sales and scaling online enterprises. Under the adept leadership of Chakrit Choopreeda, Managing Director, ForeToday doesn't just navigate the complexities of the digital landscape—it pioneers innovative approaches that are reshaping the future of online marketing and e-commerce.

Chakrit, a dynamic professional with diverse experiences in digital marketing and e-commerce, brings a multidimensional perspective to the industry. Throughout his journey, he has showcased the ability to lead teams, drive online business growth through digital channels, and craft inventive solutions within the realm of online marketing. His driving motivation lies in empowering businesses to excel in the world of online marketing, adapting seamlessly to shiftingplatforms, and ensuring optimum performance for clients. His achievements include the esteemed Search Innovation Award from Google, a prominent global accolade received in 2017. He is recognized as a digital guru in Thailand, and his accomplishments also encompass being featured in Google case studies in 2022.

Give a brief account of your professional background and experiences. What is the motivation that fuels your daily routines?

My current position as Managing Director at ForeToday, a role I've held since November 2019, is a culmination of my experiences and growth over the years. Prior to this, I worked with aCommerce, an E-commerce solutions provider for Southeast Asia, where I served as the Paid Performance Marketing Manager. During this time, I led a team of around 20 members, driving online business through digital platforms like Google AdWords, SEM, Facebook, Twitter, Google Merchant Center, and more. I was also instrumental in innovating online marketing solutions and expanding services across various regions, including Thailand, Philippines, Indonesia, and Singapore. My role extended to developing new marketing services, such as marketplace advertising platforms, Google Shopping Ads, and Facebook Marketplace.

My journey also includes roles at Heroleads as the Head of Ad Performance and Optimization and at AIS (Advanced Info Services Plc.) as an intern for Value Added Service Marketing and HR, where I contributed by analyzing competitor data, conducting market research, and creating advertisements.

Throughout my journey, my motivation has been rooted in helping businesses embark on effective online marketing strategies, driven by a commitment to improving their sales and overall performance.

for growth, innovative automation technologies, datadriven analytics, and specialized training. We stand out by maximizing growth potential, using data insights, and offering credible expert advice to drive businesses toward digital success.

Tell us about your leadership approach and the guidelines or methodologies you follow as a leader?

As a leader, my approach centers on integrity. It entails keeping promises, maintaining workable contexts, and delivering on commitments, serves as the foundation of our leadership philosophy. In our company, we embody this approach by ensuring that our word translates into actionable results.

An example is our internal dashboard, Nexus, which we use to enhance performance. Through one-on-one interactions with the team, we analyze client data and generate action plans on Nexus. I personally commit to these plans, and if I say a task will be completed, it gets done as promised, leading to sustainable outcomes.

How do you keep yourself up-to-date with ongoing industry trends to steer your organization towards the future?

Staying informed about industry trends is a priority for both me personally and my organization. I maintain my knowledge by reading daily articles, particularly on topics like SEM from sources like Search Engine. For the company, we foster a culture of knowledge sharing through a competition. Our team generates articles about online marketing, sharing them in meetings and tracking engagement. Quarterly, we reward the highest-traffic article contributor. This process ensures that we're consistently updated through research and team collaboration, enhancing our ability to deliver valuable insights to our clients.

What is the future destination you are headed towards?

Our future destination at ForeToday entails establishing a stable platform. Currently, we face occasional instability with our internal system, which we aim to rectify by transitioning to a reliable online or cloud-based platform. This move will minimize human errors, prevent crashes, and enhance our client communication. Additionally, we're actively exploring a value-added model where we align our objectives with those of our clients. This involves providing services with a budget sourced from a percentage of the generated revenue. This innovative approach solidifies our identity as a customer-centric marketing agency, dedicated to nurturing mutually beneficial partnerships that drive shared growth.

Chakrit Choopreeda, CEO, ForeToday

A Leader currently serving as the Chief Product Officer at Guarantable, a blockchain tech startup focused on physical-asset connected SaaS Solutions