CEO Insights Magazine

At the heart of every exceptional leader in real estate lies a deep-rooted passion for creating extraordinary spaces that surpass the notion of mere structures. These leaders understand that a home is more than just walls and roofs; it is a sanctuary that shapes lives, relationships, and experiences. They strive to ignite inspiration, evoke emotions, and transform ordinary spaces into extraordinary havens. With their visionary mindset and relentless pursuit of excellence, leaders like Caezar Joey Choong exemplify this passion.

As Managing Director of the Damai Putra Group, Choong's dedication is evident in the company's commitment to crafting homes that transcend expectations, blending artistry, functionality, and a profound understanding of the human experience. Caezar's leadership extends beyond business strategy. He champions the triple bottom line, incorporating social, economic, and environmental considerations into every aspect of the company's operations. By fostering sustainable practices and nurturing a culture of responsible development, Caezar is at the forefront of reshaping the industry's approach to corporate social responsibility. Below is an excerpt of Caezar Joey Choong’s exclusive interaction with CEO Insights ASIA magazine.

How has your professional journey been so far? What is the motivation that fuels your daily routines?

With over two decades of real estate expertise spanning Asia Pacific, my multifaceted experience in development, from land acquisition to corporate management, has fortified my proficiency. I've  cultivated exceptional business acumen and interpersonal finesse, engaging with internal and external stakeholders. Negotiating with high-level corporate executives, NGOs, and government agencies across Asia, including Indonesia, China, Singapore, Philippines, and Thailand, has further augmented my skills. Furthermore, my strong motivation derives from my commitment to family and colleagues. As a decision-maker reporting to the owner or chairman, I recognize the profound impact each choice holds. Also, every day, I strive to approach the office with renewed focus, aware that my actions directly affect my employees' livelihoods.

You possess about twenty years of experience. How has been your path to success and what is your success mantra?

The path to triumph is no cakewalk. I've encountered countless hurdles along my professional journey. However, with each setback, I've emerged resolute, harnessing the lessons learned to bounce back even stronger. The process of growth and the wisdom gained from failed attempts hold paramount  significance for me. Every milestone, and every achievement, is a testament to the collective effort of my team and the support of my family. I relish every moment of my daily pursuits, recognizing that outcomes may not always reflect the effort invested. As countless individuals have attested, success is a voyage, not a destination. My mantra echoes this sentiment: your attitude determines your altitude. Embrace perseverance, for giving up now would conceal the proximity of triumph.

Could you tell us about the unique experiences the National University of Singapore offers and what did you learn from the campus beyond academics?

In my perspective, the university's multicultural milieu offers a platform for meaningful interaction, learning, and mutual respect, given the diverse student body hailing from across the globe. Additionally, residing in the hostel throughout my university years, I recognized the need to excel academically and engage in extracurricular endeavors. This necessitated honing my leadership skills through spearheading non-academic organizations, including diverse sports teams, an experience that proved instrumental in my personal growth.

How would you define Damai Putra Group as an organization and its current position in the market?

The Damai Putra Group stands as an extraordinary and promising real estate company, boasting an extensive land bank in the Bekasi area. Our overarching goal is to become one of Indonesia's most esteemed property firms, renowned for our commitment to excellence in service, quality, and design. To realize this vision, we are deeply dedicated to fulfilling our mission through the embodiment of the intrinsic core values, which we wholeheartedly believe in. Moreover, we recognize the significance of ongoing organizational transformation as a catalyst for progress and success. With this steadfast determination, we are poised to make a significant impact in the real estate industry.

What is the future destination you are heading towards?

The primary objective of our company's management, as the board of directors, is to create more than just houses; we aim to establish homes. Aligned with our mission, our strategic focus revolves around sustainable living, ensuring that our projects have a positive impact on the social, economic, and environmental aspects. We are committed to addressing the concept of the triple bottom line. Moreover, we aspire to enhance the well-being of our invaluable employees, esteemed clients, and other stakeholders. Lastly, we aspire to make a meaningful contribution to the growth and development of Indonesia, playing an active role in its progress.

Caezar Joey Choong, Managing Director, Damai Putra Group

An alumnus of the National University of Singapore, Caezar Joey Choong is currently the Damai Putra Group. In his professional journey so far, Caezar has been part of various prominent companies such as AECOM, Sino-Singapore Tianjin Eco-City Investment and Development, Sinarmas Land, PT Lippo Cikarang Tbk, China Fortune Land Development, and Yellowstone Real Estate and Investment Consulting.