CEO Insights Magazine

Waterjet Cutting technology is a rapidly evolving industry sector that has witnessed significant advancements in recent years. In this dynamic landscape, Bhavin Mavani, the Managing Director - India and Sales Manager - Asia (South Asia, South East Asia & Middle East) at KMT Waterjet, India, has played a pivotal role in empowering and driving growth within this sector. With his extensive industry knowledge and leadership skills, Bhavin Mavani has been instrumental in expanding the presence of KMT Waterjet in India and driving sales across the South Asian, South East Asian, and Middle Eastern regions. His strategic vision, coupled with his dedication to customer satisfaction and technological advancements, has made him a respected leader in the Waterjet Cutting industry, driving innovation and fostering success in this dynamic market. Let’s hear more from him.

Could you give us a brief overview of your professional journey?

Over 25 years, I have had an exhilarating and fulfilling professional journey. After completing my Mechanical Engineering Degree, I pursued a Master's in Business Management, which allowed me to seamlessly blend my technical expertise and passion for engineering with strategic management and business acumen. Throughout my career, I have been fortunate to work with prominent multinational companies based in The United States and Europe, operating as leaders in their respective industries. This experience has exposed me to international business practices and provided me with a broader perspective. As the individual responsible for overseeing the KMT Waterjet Business in South Asia, South East Asia, and the Middle East, I have worked in diverse geographical locations and developed a high level of adaptability to different cultures. Drawing upon my extensive industry experience, I have successfully managed the sales and distribution of Heavy Engineering Capital Goods through various channels.

What has been the key to your success in your journey so far?

Rather than relying on a single mantra for success, it is a combination of several factors, including adopting effective business practices, inculcating and adhering to elevated work principles, and gaining versatile experience over time. However, the most crucial elements for achieving dramatic growth and ensuring long-term success are customer delight and retention. Building a great customer experience doesn’t happen by accident; it happens by design. It is essential to remain committed to delivering what you have promised to your customers. Even when faced with challenges such as delayed deliveries or products not meeting expectations, it is vital to stand by the customer and provide support until they are content. This can be a difficult moment, but being there for the customer in times of trouble establishes loyalty. In moments like these, albeit challenging, customers appreciate your unwavering presence and remain loyal to your brand. There is a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’. Furthermore, it is crucial to understand the needs of customers and engage in conscientious selling. It is better to refrain from making a sale than to make a wrong one.

How would you describe KMT Waterjet Systems as an organization and its position in the market?

We are committed to manufacturing, selling, and installing Ultra High-Pressure Pumps for over six decades. In 1971, we pioneered the installation of the first-ever commercial Waterjet Cutting System. Since then, KMT Waterjet Systems has become a global front-runner and pace-setter in the Waterjet Cutting Industry. Today, we manufacture the Fastest Waterjet with the UHP Pump capable of pressurizing water up to 90,000 PSI (6,200 bar).

At KMT Waterjet Systems, we take pride in offering the most extensive range of cutting-edge UHP Products for Waterjet Cutting which is complemented by our unparalleled State-of-the-art Services available globally. KMT Products have earned a reputation in the industry for their reliability, durability, enhanced productivity, and precision. Whether it involves cutting metal, paper, stone, food, glass, or ceramic materials, KMT Waterjet commands top preference with manufacturers and engineers across the globe.

How does KMT Waterjet Systems ensure it remains competitive by utilizing technology?

At KMT Waterjet Systems, we ensure our competitive advantage by leveraging our advanced and innovative technology in continuously developing new products to meet the evolving needs of the industry. We capitalize on our dominant competitive lead with proactive innovation, ingenious technical expertise, and leveraging our global reach. This commitment to staying at the forefront of technological advancements, through continuous research and development, enables us to respond to the dynamic market needs by providing cutting-edge technology and maintaining our position as a leader in the industry, ensuring we remain competitive in an ever-evolving market.

What factors do you consider to ensure the efficient operation of your business?

To ensure smooth operations, we prioritize team synergy and adopt a process-driven approach. By cultivating a collaborative environment and promoting effective communication, we harness the collective strengths of our team to achieve operational excellence. We streamline processes and leverage advanced tools and technology in our daily business activities, allowing us to efficiently manage operations with lean organization. We have great confidence in our team, valuing their expertise and nurturing talent, as they play a pivotal role in maintaining continuity and ensuring seamless functioning of our operations.

What are your expectations regarding the future market trends?

As a technology, Waterjet Cutting has faced challenges occasionally from alternative cutting technologies. However, it’s versatility and unique advantages, including precise cutting, compatibility with a wide range of materials, and minimal heat impact, has consistently positioned Waterjet Cutting as a leading technology in the industry. Its non-contact nature and ability to create intricate shapes while preserving material integrity will continue to keep the technology relevant in the market.

In terms of market potential, India stands out as a promising global market for Waterjet Cutting due to its focus on the manufacturing sector and high adaptability to technological advancements. Additionally, I anticipate that Vietnam and Thailand in Southeast Asia, along with Saudi Arabia in the Middle East, will emerge as interesting markets in the years to come.

Bhavin Mavani, Managing Director – India & Sales Manager – Asia (South, South East, Middle East), KMT Waterjet System

Bhavin Mavani is a visionary leader who empowers the team, drives sustainable growth, and strives for excellence. His professional journey, spanning over 25 years, has been exhilarating and fulfilling.