CEO Insights Magazine

Women leaders are making significant strides in the business world, showcasing their prowess and dominance across various industries. Among these trailblazers is Angela Zeng, the Co-Founder & CEO of Fulfill Food & Beverages, a company at the forefront of promoting wellness and nutrition. Angela Zeng's journey epitomizes the fusion of scientific expertise and entrepreneurial vision. Starting as a biochemistry student at Fudan University in Shanghai, she delved deep into medical research, earning a Ph.D. in Pathology from Saint Louis University School of Medicine. Her quest for knowledge didn't stop there; she further honed her skills with an MBA from Washington University in St. Louis and pursued postdoctoral fellowships.

These diverse experiences laid the foundation for Angela's passion for wellness and nutrition. Drawing from her scientific background and extensive studies in nutrition and holistic health, she identified a gap in the market and seized the opportunity to fill it. This led to the creation of Fulfill Food & Beverages, a company dedicated to bridging the gap between traditional wellness practices and modern dietary needs.

Under Angela Zeng's leadership, Fulfill Food & Beverages has flourished, with Karviva Beverages standing as a testament to her commitment to providing wholesome and nutritious options to consumers. Her entrepreneurial spirit, coupled with her scientific acumen, continues to drive innovation and success in the business world, showcasing how women leaders are shaping the landscape of modern enterprises. Let’s hear from her.

Can you share the distinctive experiences provided by Fudan University in China and discuss what you gained from the campus that went beyond academic learning?

My time at Fudan University in China was transformative, shaping not just my academic knowledge but instilling in me a spirit of leadership and innovation crucial for my entrepreneurial journey. Beyond the rigorous academics, Fudan fostered an environment of creativity and problem-solving which proved as vital as textbook learning. One standout experience was founding a flower shop on campus with my best friend, where we not only ran a successful business but also introduced a cultural shift emphasizing the art of gifting flowers. This venture taught me invaluable lessons in leadership, creativity, and innovative marketing strategies.

Collaborating with student organizations, we cultivated a culture of appreciation for flower arrangement, enriching campus life. These experiences beyond academics strengthened my resolve, teaching me perseverance, collaboration, and the impact of cultural innovation. They have been fundamental in navigating the competitive wellness industry as an entrepreneur. Fudan University not only equipped me with academic prowess but also imbued me with the skills and mindset necessary for success beyond the classroom.

How would you define Fulfill Food & Beverages as an organization and its current position in the market?

Fulfill Food & Beverages epitomizes the convergence of tradition and innovation, driven by a mission to revolutionize the wellness beverage market with products that nurture both body and soul. Rooted in the belief that wellness encompasses holistic health, we blend the ancient wisdom of Traditional Chinese Medicine with modern nutritional science to craft beverages that foster vitality and sustainability.

Our organization champions the notion that food and beverages can catalyze positive change, not only in individual health but also in fostering a more sustainable and compassionate food system. Each of our products embodies this philosophy, meticulously curated with a focus on ingredient sourcing, nutritional integrity, and environmental consciousness. Recognized for innovative formulations that cater to consumers' increasing demand for healthful, ethical, and environmentallyfriendly options, we have become a preferred choice for those prioritizing well-being without sacrificing taste or ecological responsibility.

Tell us about your leadership approach. What are the guidelines or methodologies you follow as a leader?

My leadership approach is anchored in servant leadership, entwined with continuous improvement and innovation principles. Central to my style is profound respect for individuals and a dedication to nurturing an environment fostering personal and professional development. I see a leader's role as not just guiding but serving and empowering others to flourish.

Active listening is a fundamental guideline I adhere to. Ensuring every team member feels valued fosters open communication, trust, and cohesion, enhancing our problem-solving capabilities. Lifelong learning and adaptability are also pivotal. In the dynamic wellness beverage industry, embracing change and curiosity is vital for staying ahead.

Leading by example is paramount, embodying integrity, accountability, and compassion. Prioritizing sustainability and ethical practices reflects our commitment to responsible business conduct. Additionally, I prioritize collaboration and empowerment, delegating authority while providing support and resources for success.

In essence, my leadership approach blends servant leadership, inclusivity, active listening, continuous learning, ethical leadership, and empowerment. This multifaceted approach has steered Fulfill Food & Beverages to success in the competitive wellness beverage sector.

What is the motivation that fuels your daily routines?

My daily drive stems from a blend of personal passion and a commitment to community wellness, rooted in my upbringing with Traditional Chinese Medicine principles. Finding truly healthful beverages for my children, I embarked on a mission to transform the industry. I'm dedicated to infusing modern lifestyles with ancient holistic wisdom, creating products that nourish the body and sustain the planet. Central to my motivation is giving back, educating and empowering individuals to make informed health choices. This commitment permeates every aspect of Fulfill Food & Beverages, from sourcing sustainable ingredients to advocating for environmental stewardship. It's not just about running a business—it's about leading a movement towards a healthier, more sustainable future.

What is the future destination you are heading towards?

Looking forward, Fulfill Food & Beverages is poised to become a leader in innovation and sustainability within the wellness beverage industry. Our goal is not just commercial success, but to positively impact both individual health and the planet. From offering products with functional health benefits rooted in both modern science and Traditional Chinese Medicine, like our upcoming Karviva Unwined wine replacement elixirs, to pioneering sustainable practices such as zero-waste production and sourcing organic, non-GMO ingredients, we aim to set new industry standards. Additionally, our focus on educational outreach aims to empower communities with knowledge to make healthier choices. Ultimately, our vision is a world where wellness is accessible, businesses operate sustainably, and communities are empowered for healthier, more mindful living. Through dedication, innovation, and collaboration, we're committed to making this vision a reality. 

Angela Zeng, CEO, Fulfill Food & Beverages 

Angela Zeng, CEO of Fulfill Food & Beverages and creator of Karviva Beverages, blends her deep-rooted appreciation for Traditional Chinese Medicine with scientific acumen and entrepreneurial spirit. Her vision extends beyond healthful drinks to sustainability and holistic health, positioning her as a distinguished leader in the wellness industry.