CEO Insights Magazine

The CFO role demands a robust foundation in accounting and finance, coupled with a profound comprehension of legal intricacies to effectively navigate complex financial and regulatory landscapes. CFOs like Atty. Adrian Tadena can make judicious strategic decisions, safeguard the organization against legal hazards, and foster sustainability, this dual proficiency equips CFOs to ensure precise financial reporting, uphold compliance with legal standards, and efficiently manage risks.

Atty. Adrian Tadena, the Chief Financial Officer and Chief Governance Officer of Primeline Products Philippines is a dynamic and seasoned professional known for his expertise in financial management and corporate governance. With a career spanning over a decade, Adrian has consistently demonstrated a keen ability to drive financial innovation and operational excellence across diverse business environments.

Below is an excerpt of Adrian Tadena’s exclusive interaction with CEO Insights ASIA magazine.

Give a brief account of your professional background and experience. What is the motivation that fuels your daily routines?

My professional journey commenced in 2010 when I became a Certified Public Accountant (CPA). I honed my expertise as a General Accountant at Megaworld Corporation, all the while pursuing my Juris Doctor Degree at Centro Escolar School of Law and Jurisprudence. With perseverance, I conquered the Philippine Bar Examination and became a Corporate and Tax Lawyer. I also served as a Data Protection Officer and Consultant across diverse industries such as Real Estate, Retail and e-commerce, Hotel and Tourism, Restaurant, and BPO.

My experience led me to Primeline Products Philippines as Head of the Business Process and Internal Control Department, responsible for compliance and risk management. Leveraging my background in Corporate and Taxation Law and finance as a CPA, I became Chief Governance Officer and Chief Financial Officer. In these roles, I integrate legal and financial intricacies to craft strategies for sustainable growth and resilience. Daily, I draw motivation from my love for family, faith in God, and the pursuit of financial security and professional recognition.

How do you intend to leverage your extensive experience to enhance the organization’s reputation and drive growth?

As the CFO and CGO of Primeline, I’m committed to leveraging my extensive experience to drive innovation, streamline processes, and elevate organizational performance. Over the past three years, I’ve obtained certifications such as Certified Compliance Officer and Tax Compliance Specialist to stay current with Philippine laws. By analyzing both successes and setbacks, I implement strategic improvements to optimize efficiency and productivity. Mentoring team members and promoting continuous learning enhances employee engagement and satisfaction. Adhering to best practices and industry trends, we aim to position Primeline as a leader, attract top talent, cultivate strategic partnerships, and bolster our reputation.

Tell us about your leadership approach. What are the guidelines or methodologies you follow as a leader?

As a leader, I adhere to guidelines and methodologies that promote growth and success within my team. I prioritize clear vision and communication to ensure everyone comprehends the organization's goals and their respective roles. Empowering and delegating tasks enables team members to cultivate new skills while leading by example fosters trust and respect. I focus on continuous learning and development, encouraging innovation and creativity to stay relevant in the industry. Through these principles, I motivate my team to realize their full potential and achieve collective success.

In your professional journey so far, which are the milestones that bestowed you with the utmost satisfaction?

Throughout my career, I have encountered several pivotal milestones that have brought me immense satisfaction. One significant achievement was the successful completion of a major project, requiring innovative problem-solving and collaboration with a diverse team. Notable feats include securing million-dollar bonds and loans and implementing tax planning strategies for a billion-peso project. These experiences sharpened my skills and solidified my reputation as a dependable team player. Leveraging my experience as an accountant and lawyer, I advanced to Primeline’s CFO and CGO roles, which acknowledged my past successes and opened doors for further professional growth. These milestones have shaped my professional identity, inspiring me to strive for excellence and fueling my passion for growth and advancement.

What are the new financial strategies/ advancements the organization is working on? What is the financial roadmap that you have planned for Primeline Products Philippines?

Over the next five years, Primeline will implement new financial strategies aimed at driving growth and enhancing profitability. Primeline plans to expand in the Retail and e-commerce Industry in the Philippines and diversify into various sectors. Utilizing data analytics, we optimize financial decision-making and improve forecasting to maintain competitiveness. Our collaboration with Veritas Pay Philippines on digital payment solutions will streamline payments and enhance cash flow management. Partnerships with financial technology startups will explore innovative solutions to better meet customer needs and strengthen our market position. Adopting cloud-based financial systems will enhance scalability and data security. Investing in employee financial literacy programs will empower staff to make informed decisions and foster a culture of financial wellness. This comprehensive financial roadmap, which includes clear goals, budgeting, cost management, investment strategies, and risk management, is designed to maximize financial performance and achieve sustainable growth.

Adrian Tadena, Chief Financial Officer, Primeline Products Philippines

Adrian Tadena is the Chief Financial Officer & Chief Governance Officer at Primeline Products Philippines. With a solid background in accounting & law, he drives financial strategy & governance. Renowned for his innovative approach, Adrian bolsters organizational efficiency, ensures compliance, & drives sustainable growth through data-driven decision-making & strategic initiatives.