Levi’s last year faced significant backlash when they used AI-generated models in its online marketing campaigns. The controversy stirred up when the company made a partnership with lalaland.ai - a firm specializing in creating AI-generated fashion models. Levi’s explained that their intention was to “create a more inclusive, personal and sustainable shopping experience” by showcasing diverse body types and skin tones. But the critics were quick to bounce, pointing out that the company was “lazy,” “problematic,” and even “racist.”

Critics argued that instead of generating artificial models, Levi’s could have employed real models from diverse backgrounds. It’s just another example of social media creating unparalleled impact overnight.

It’s a no-brainer that you can’t miss the marks with your advertisement. Given the power of the online world and social media, a small overlook can cause grave dangers to your brand. Marketing professionals should take the bus from when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement.

By now, we all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. This leads to higher conversion rates, greater customer loyalty, more new customers, increased customer satisfaction, and more. On this note, we present our yearly special issue based on Country Managers. Do let us know your thoughts