Organizations are swiftly realizing the need for a multichannel approach to manage and develop sales teams, marketing and customer services teams, and overall growth. The role of a Chief Commercial Officer is becoming crucial for future-proofing business growth. Sodexo, a French food services and facilities management company headquartered in Paris, is a great example of this. The company recently announced the appointment of David Woodbury in the newly created role of chief commercial officer(CCO) for Sodexo US, reporting to North America CEO Sarosh Mistry.

Well, Sodexo is not doing badly in the market at all. In fact, the company has manifested its best-ever sales performance in recent years. It is building on this momentum and taking a bold next step in future-proofing its growth journey. While David moved into this newly created role, Chelsea Neubauer was promoted to chief sales officer for Sodexo’s US Healthcare and Seniors divisions.

Organizations around the world could bank on this multichannel approach to stay ahead of the curve. The case of Singapore is no different. The country's economic outlook for 2024 projects a growth rate of 2.4 percent - a slight uptick from the 2.3 percent anticipated in the December forecast. Concurrently, headline inflation is projected at 3.1 percent, marking a decrease from the previously estimated 3.4 percent. Notably, as reported by Bloomberg, the nation's first quarter GDP is poised to benefit from the influx of tourism and related activities surrounding Taylor Swift's Eras Tour. It is imperative that organizations in the country recognize this change in tides and make the most out of it by creating a new, coordinated role of Chief Commercial Officer. In this yearly special issue, we have brought you stories from some of the best chief commercial officers in Singapore.