Consultants are More Important Than Ever Before
Organizations around the world must adopt a multichannel approach to stay ahead of the curve. The case of UAE is no different. The International Monetary Fund (IMF) projects that the United Arab Emirates' (UAE) real GDP will maintain a growth rate of 4 percent in the 2024, with an anticipated increase to 5.1 percent in 2025 as detailed in the IMF's World Economic Outlook (WEO). However, one of the challenges holding back Middle Eastern countries from achieving the full potential of their economic growth is the unrest in the region due to the Israel-Palestine conflict, more so after the Hamas massacre in Israel on October 7th last year.
The challenges are persistent. With the prevailing hybrid work culture on one side and the dynamically growing technology landscape on the other, corporate organizations have their hands full. On the other hand, the increasing cyberthreat landscape takes it a bit far. Additionally, the room for error in marketing in the digital age is almost nix. Given the power of the online world and social media, a small overlook can cause grave dangers to your brand. Marketers should take the bus from the times when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement. It is almost inevitable to amass all the help you can get. In this yearly special issue, we have brought you stories from some of the stellar business consultants in the UAE.
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