With the prevailing hybrid work culture on one side and the dynamically growing technology landscape on the other, corporate organizations have their hands full. The massive scope of digitalization has created a whole new set of challenges for business leaders across the spectrum. Leaders in the digital era must master technical, managerial, and ethical competencies that were not as important before while staying at the cutting

edge of emerging technologies. The power of data is more prominent than ever, and utilizing it is no longer an option.

On the other hand, the increasing cyberthreat landscape takes it a bit far, making it almost inevitable to amass all the help you can get. According to a report by cybersecurity firm CloudSek, India, US, Indonesia, and China accounted for 45 percent of total cyberattacks on government agencies worldwide in the second half of 2022, to say nothing of the attacks in the corporate realm.

Additionally, the room for error in marketing in the digital age is almost nix. Given the power of the online world and social media, a small overlook can cause grave dangers to your brand. Marketers should take the bus from the times when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement.