All The Help You Can Get
Organizations around the world could bank on this multichannel approach to stay ahead of the curve. The case of Singapore is no different. The country's economic outlook for 2024 projects a growth rate of 2.4 percent—a slight uptick from the 2.3 percent anticipated in the December forecast. Concurrently, headline inflation is projected at 3.1 percent, marking a decrease from the previously estimated 3.4 percent. Notably, as reported by Bloomberg, the nation's first-quarter GDP benefitted from the influx of tourism and related activities surrounding Taylor Swift's Eras Tour. It is imperative that organizations in the country recognize this change in tides and make the most out of it.
However, the challenges are persistent. With the prevailing hybrid work culture on one side and the dynamically growing technology landscape on the other, corporate organizations have their hands full. On the other hand, the increasing cyberthreat landscape takes it a bit far. Additionally, the room for error in marketing in the digital age is almost nix. Given the power of the online world and social media, a small overlook can cause grave dangers to your brand. Marketers should take the bus from the times when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement. It is almost inevitable to amass all the help you can get. In this yearly special issue, we have brought you stories from some of the stellar business consultants in Singapore.