A Soaring Threat Landscape
Netflix started with a humble beginning in California, United States, with a business model akin to Blockbuster, the vintage US-based movie & video game rental company. But something that Netflix did differently was that it anticipated the revolutionary transformation in customer demand with rising digitalization and started providing online entertainment. You know the rest. Netflix wiped out Blockbuster – and the movie rental industry – entirely. In addition to the power of digital transformation, the Netflix story time and again reminds us of the need to evolve at the right time and effectively anticipate market trends.
The startup ecosystem, especially in the APAC region, has a real opportunity to embrace this evolution, being at the right place at the right time and using the right technology. According to a report by Meticulous Research, the global Digital Transformation Market size, which was worth $695.5 billion in 2023, is projected to achieve a market size of $3,144.9 billion by 2030, growing at a CAGR of 24.1 percent from 2024 to 2030. While this sounds like an amazing opportunity, it comes with challenges in the form of cybersecurity. The average annual cost of cybercrime is expected to increase from $8.4 trillion in 2022 to more than $23 trillion in 2027.
As phishing or social engineering attacks, ransomware, and DDoS attacks continue to pose more significant threats to businesses, SMEs must aggressively watch the segment's dynamic trends to stay ahead. From Extended Detection and Response (XDR) to Security Process Automation, Secure Access Service Edge (SASE), Zero-Trust Network Access (ZTNA), and Cyber Insurance, the solutions providers have a number of trends that drive the market. Organizations need to localize these options and delve deep into their operational strategies to build effective cybersecurity strategies and solutions.