A Multichannel Approach
Sujith Vasudevan, Managing Editor, 0
Business leaders should continue to leverage a multichannel approach to maintain a competitive edge. Additionally, the evolving cyber threat landscape intensifies these challenges. In today's digital age, the margin for error in marketing is minimal. The influence of the online world and social media means that even a minor oversight can significantly damage a brand. Marketers must move beyond assumptions or gut feelings and rely on the most reliable source of information: customer data. This approach transcends merely doing the right thing or being politically correct in advertisements. It is evident that business leaders in Singapore face significant challenges. The CEOs must deploy subject matter experts across functional departments to become competitive.
This annual special issue of CEO Insights Asia maps the business leadership ecosystem of Singapore, featuring carefully selected stories from the city-state’s corporate leadership landscape. We welcome your thoughts and feedback.
This annual special issue of CEO Insights Asia maps the business leadership ecosystem of Singapore, featuring carefully selected stories from the city-state’s corporate leadership landscape. We welcome your thoughts and feedback.