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A Multichannel Approach

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A Multichannel Approach

Sujith Vasudevan, Managing Editor, 0

Singapore’s economic outlook for 2025 predicts a growth rate of 2-3 percent, a modest increase from December's forecast. Headline inflation is anticipated to decline to 3.1 percent, down from the previously estimated 3.4 percent. According to Bloomberg, the nation's first-quarter GDP was bolstered by a surge in tourism and activities associated with Taylor Swift's Eras Tour. It is essential for organizations in Singapore to recognize and capitalize on these evolving trends. However, challenges persist. Corporate organizations are navigating the complexi-ties of a hybrid work culture and a rapidly evolving technology landscape.
Business leaders should continue to leverage a multichannel approach to maintain a competitive edge. Additionally, the evolving cyber threat landscape intensifies these challenges. In today's digital age, the margin for error in marketing is minimal. The influence of the online world and social media means that even a minor oversight can significantly damage a brand. Marketers must move beyond assumptions or gut feelings and rely on the most reliable source of information: customer data. This approach transcends merely doing the right thing or being politically correct in advertisements. It is evident that business leaders in Singapore face significant challenges. The CEOs must deploy subject matter experts across functional departments to become competitive.

This annual special issue of CEO Insights Asia maps the business leadership ecosystem of Singapore, featuring carefully selected stories from the city-state’s corporate leadership landscape. We welcome your thoughts and feedback.

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