| | FEBRUARY 20248IN FOCUSPure Storage, the forefront innovator in IT, renowned for its cutting-edge data storage technology and services, has named Fredy Cheung as the Area Vice President for Asia, overseeing ASEAN, Greater China, India, and Korea. Located in Hong Kong, Cheung will spearhead sales operations across the region, collaborating closely with Pure Storage's expanding clientele to leverage the company's groundbreaking and eco-friendly all-flash solutions, available as a service, for strategic business benefits.Artificial intelligence (AI), the modernization of data centers, environmental sustainability, and data protection stand out as significant challenges for organizations in Asia, fueling expansion in the storage market. As per the IDC Worldwide Quarterly Enterprise Storage Systems Tracker 2023 Q3 Forecast, the projected growth for the external OEM storage market across Asia, encompassing Hong Kong, India, Indonesia, Korea, People's Republic of China, Singapore, Taiwan, and Thailand, anticipates an increase from US$9.4 billion in 2024 to US$10.9 billion by 2027.According to IDC's data, Pure Storage achieved the highest year-on-year growth rate of 46.6% in calendar Q3 of the previous year across the same markets. Cheung's extensive experience in assisting regional customers in overcoming their business obstacles with technology will be crucial as Pure Storage capitalizes XPENG FORMS DEALER PARTNERSHIPS IN UAE, EGYPT, AZERBAIJAN, JORDAN & LEBANONXPENG Motors, a prominent Chinese company specializing in smart electric vehicles, has unveiled its newest long-standing strategic collaboration with Ali&Sons, a dealership group based in the UAE. This partnership is integral to XPENG's global expansion strategy, as it seeks to introduce its latest range of smart EVs to consumers in various international markets. Other key partners in this endeavor include Egypt's RAYA, Azerbaijan's SR Group, Jordan's T Gargour and Fils, and Lebanon's Gargour Asia SAL.XPENG's approach to global market dealership strategy prioritizes forging alliances with local dealers to cultivate top-tier distribution, sales, and service networks across different regions. These collaborations empower XPENG to introduce its newest smart EV models to local customers through dedicated showrooms, robust after-sales assistance, and comprehensive guidance throughout the purchasing journey.Starting from Q3 2024, XPENG is set to introduce its G6 SUV and G9 SUV models in the UAE. Tailored for international markets, both the G6 and G9 are built upon XPENG's advanced Smart Electric Platform Architecture (SEPA) 2.0 platform. This platform not only serves as the basis for forthcoming production models but also streamlines development and manufacturing expenses.XPENG initiated deliveries of its P7 sedan and G9 SUV in Israel and Azerbaijan toward the end of 2023. In the current year, XPENG will commence deliveries of these vehicles in Jordan and Lebanon starting from Q2, followed by Egypt from Q3. Notably, the P7 has emerged as XPENG's top-selling model, surpassing 100,000 sales within two years of its global debut.Alex Tang, GM of International Markets, XPENG, said, "The new markets we are announcing today are recognized globally as the nucleus for EV growth, which makes this the natural and forward-thinking next step in our expansion into the EMEA market. At XPENG, our ambition is to become a leading player in the smart EV sector. We are committed not only to developing products that address local customer needs but also to bringing leading technologies and high quality to global customers".The partnerships represent significant milestones for XPENG as it advances toward global expansion. Notably, the UAE marks XPENG's inaugural entry into the Gulf region, while Azerbaijan serves as the company's pioneering venture into Central Asia, and Egypt signifies its debut in Africa. Simultaneously, XPENG is poised to extend its reach into several European markets such as Germany, the UK, Italy, and France throughout the current year. PURE STORAGE NAMES FREDY CHEUNG AS AREA VICE PRESIDENT FOR ASIA
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