| | AUGUST 20238IN FOCUSApple CEO Tim Cook said on August 4 that the company's two company-owned stores in India exceeded expectations, despite the iPhone maker posting its all-time highest-ever sales in the country last quarter, led by smartphones."We continued to see strong results in emerging markets, driven by robust iPhone sales, with June quarter total revenue records in India, Indonesia, Mexico, the Philippines, Poland, Saudi Arabia, Turkey, and the UAE," Cook said during the company's earnings call with analysts. The company grew by "strong double digits" in India.Apple's chief financial officer Luca Maestri further said the company posted "an all-time record in India." This boosted Apple's sales in the Europe segment where it accounts for sales in emerging markets like India, Middle East, Central and Eastern Europe.Cook further said the company's first two retail stores in India are currently beating expectations in terms of how they're doing. "We continue to work on building out the channel and putting more investment in our direct-to-consumer offers as well," he said.The Apple CEO said since India is the second largest smartphone market in the world, the company "ought to be doing really well there"."And where I'm really pleased with our growth there, we're still -- we still have a very, very modest and low share in the smartphone market. And so I think that it's a huge opportunity for us. And we're putting the -- all of our energies in making that occur," he said. The Indian Society of Advertisers (ISA) has launched the ISA Media Charter, a comprehensive programme aimed at safeguarding brand interests in the advertising sector through the promotion of fair and transparent practises.The ISA Media Charter focuses on six major areas: the ISA Model Media Agency Agreement, Zero Tolerance for Ad Fraud, Brand Safety, Viewability, the Common Minimum Standard for First-Party Data, and Cross-Screen Measurement.The model media agency agreement template, according to the association, was created to establish clear and exact agreements between advertisers and media agencies, especially given the significant media flow and intricacies of the media ecosystem.The charter also establishes guidelines for the responsible collection and use of consumer data in order to prioritise privacy and consumer protection.In addition, the charter aims to provide unified measurement standards for both TV and digital platforms, allowing marketers to better assess the success of their campaigns across multiple media channels.The ISA is the leading national organisation that represents advertisers across the country."As India's advertising media spending continues to rise, it becomes critical to have a clear and equitable framework that protects the interests of brands and fosters healthy relationships between advertisers and media agencies," said Sunil Kataria, Chairman of ISA, and Raymond, CEO-Lifestyle Business. APPLE RECORDS HIGHEST SALES IN INDIA, MAINLY SMARTPHONE SALESINDIAN SOCIETY OF ADVERTISERS LAUNCHES PROGRAM TO ENSURE FAIR ADVERTISING PRACTICES
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