| | FEBRUARY 20244instilled resilience and perseverance. Despite struggling with chemistry, I gleaned essential skills that proved in-strumental in my professional endeavors.Mapua University fostered a culture of innovation and integrity, which I carried forward into my career. This ethos guided me through a transformative manufactur-ing licensing agreement with a Swiss chemical company, where I learned the importance of integrity in business dealings. Emphasizing quality over quantity, our products have sustained market longevity for over four decades, a testament to the principles instilled during my academic years.Beyond academic rigors, Mapua University equipped me with invaluable life lessons, shaping my character and approach to business. Today, as a shareholder in Rebtrade International Corporation, I remain indebted to the foun-dational experiences and teachings garnered from my alma mater, underscoring the enduring impact of my ac-ademic journey beyond its walls.Define EZblock as an organization and its po-sition in the market.EZblock stands at the forefront of innovation in the Philip-pine construction landscape. Though a recent entrant, its roots trace back to Europe and America, where its technol-ogy has thrived for four decades. EZblock's journey gained momentum in 2022 with regulatory approvals, garnering swift acclaim from architects and engineers. With a focus on ASTM standards, EZBLOCK offers unparalleled advan-tages: affordability, energy efficiency, and soundproofing. As we expand production facilities to meet burgeoning demand, our objective is clear: to capture 30% of Visayas and Mindanao market share by 2027. EZBLOCK'S ethos revolves around providing cost-effective solutions that not only reduce energy consumption but also enhance acoustic insulation. Positioned as an industry disruptor, EZblock is poised to revolutionize construction practices, contributing to sustainable development and economic progress in the Philippines and beyond.As the President, what are the factors you take into account when developing effective corporate growth strategies?As President, my foremost consideration in crafting cor-porate growth strategies revolves around introducing innovative technology to architects, designers, and con-tractors. We aim to render traditional concrete hollow blocks obsolete with EZBLOCK'S superior solutions, ad-dressing common construction challenges like plastering. By showcasing our product through presentations and building exhibitions, we aim to demonstrate its efficien-cy, cost-effectiveness, and energy-saving benefits, thereby capturing market attention and driving growth. EZblock's disruptive potential lies in its ability to revolutionize con-struction practices, offering not only superior quality but also significant savings in time and resources. Through strategic initiatives and targeted marketing efforts, we are poised to cement EZblock's position as an industry leader, ushering in a new era of sustainable and efficient building solutions.Tell me about your leadership approach. What guidelines or methodologies do you follow to lead your team?My leadership approach centers on providing strong tech-nical support and fostering an environment where inno-vation thrives. We delve deep into the technical aspects of our product, equipping our team to tackle challenges effectively. By meticulously studying competitors and highlighting our product's advantages, we ensure a stra-tegic edge in the market. This blend of technical prowess and market insight guides our team towards success and ensures we stay ahead of the curve.What initiatives do you undertake to contrib-ute to nature through sustainability practic-es?At EZBLOCK, sustainability is ingrained in our ethos. Approximately 40% of our product comprises recycled materials, notably fly ash sourced from coal-fired power plants. By repurposing waste materials as aggregates, we minimize environmental impact and promote circularity. This commitment to sustainability extends throughout our operations, ensuring that every aspect of our business contributes to a greener, more sustainable future for gen-erations to come.What is your anticipation about the market, going forward? What is your future roadmap, going forward?Anticipating market growth, our roadmap outlines year-ly expansions, with sights set on venturing into Mindan-ao in due course, potentially through franchising. How-ever, our primary focus remains on leveraging internal resources to bolster current facilities before considering external partnerships. We prioritize organic growth, utiliz-ing our expertise and infrastructure to maximize efficien-cy and maintain quality standards. By nurturing internal capabilities first, we ensure sustainable expansion while preserving our commitment to excellence and innovation in all endeavours.In light of your strong professional experience within the field, what would be your advice to budding industry leaders?Drawing from my extensive professional journey, I ad-vise budding industry leaders to prioritize continuous learning and product innovation. Assess market needs meticulously, striving to elevate industry standards while upholding unwavering quality and integrity in all en-deavors. By remaining committed to excellence and hon-esty, budding leaders can navigate challenges effectively and carve a path to sustained success in the competitive landscape.
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