| | AUGUST 20239IN FOCUSMAGNITE NAMES YAEL MILBANK AS NEW ANZ MANAGING DIRECTORYael Milbank has been appointed to the newly created position of Managing Director, Australia and New Zealand by Magnite, the largest independent sell-side advertising company in the world. Yael, who most recently held the position of Magnite's Managing Director, New Zealand, brings to the position more than 20 years of experience in both markets. Prior to this, he managed significant connections with publishers and agencies while working for TVNZ and TradeMe.At a time when 90 percent of digital display and video dollars in the industry are expected to be transacted programmatically by 2026, according MAGNA1, Yael is entrusted with increasing Magnite's commercial growth in the ANZ market. He will work with Nikola Small, Publisher Development Lead, DV+, Maddy Mewing, Adrian Isoldi, and Juliette Stead on a team under the direction of Juliette Stead, SVP, Head of JAPAC.Juliette Stead, Senior Vice President, Head of JAPAC at Magnite commented: "With Yael at the helm of Magnite's business in ANZ, we're brilliantly positioned to continue supporting media owners and media buyers across Australia and New Zealand. Yael brings extensive industry experience coupled with an unmatched depth of programmatic knowledge and I'm confident his strong leadership will enable us to continue to drive consistent results for our clients."Yael Milbank, Managing Director, ANZ at Magnite commented: "I'm delighted to be expanding my role at Magnite and to be leading the talented team in ANZ. Their expertise will be invaluable as we continue to help our clients grow their businesses and connect brands to reach audiences in premium, brand safe environments".
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