| | AUGUST 20248 Editorial Insights for Business LeadersVol 3 · Issue 4 -8 · AUGUST, 2024Publisher Alok ChaturvediManaging Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayNoidaRohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore - 560008 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2024 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Designers Madhusmita SahooSurbhi SumanVP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran PerumalEditorialNalini B Keerthana Kantaraju Roshan Akthar Roopalatha H. Last year, Levi's encountered significant backlash for utilizing AI-generated models in its online marketing campaigns. The controversy stemmed from the company's partnership with Lalaland.ai, a firm specializing in AI-generated fashion models. Levi's aimed to "create a more inclusive, personal, and sustainable shopping experience" by showcasing diverse body types and skin tones. However, critics quickly labeled the company as "lazy," "problematic," and even "racist," arguing that Levi's could have employed real models from diverse backgrounds instead of artificial ones. This incident underscores the profound impact of social media in shaping public opinion overnight.Today, it is essential for advertisements to be precise and impactful. The pervasive influence of the online world and social media means that even minor oversights can significantly damage a brand's reputation. Marketing professionals can no longer rely on assumptions or intuition; they must utilize the most reliable source of information: customer data. This approach not only ensures ethical and politically correct practices but also guarantees that advertisements resonate effectively with the target audience.It is proven beyond any reasonable doubt that, today, data provides valuable insights into the target audience, enabling organizations to forge stronger connections with potential customers. This results in higher conversion rates, increased customer loyalty, acquisition of new customers, and enhanced customer satisfaction. We are pleased to present our annual special issue focused on business leaders in Malaysia. We welcome your feedback and thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comGetting Demand Generation Right
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