| | JUNE 20244Blockchain is swiftly emerging as an elixir to many industries worldwide. Major corporations realize the potential of the technology to improve supply chain operations. Listen to this letter from rmin Nehzat, Digital Technology Manager, Nestlé Oceania, to AWS. "Transparency in supply chains is increasingly important to consumers, who want to know what is in their food and where it comes from. While Nestlé has begun to release information on its supply chains for its 15 key commodities, using blockchain technology enables more precise tracking. With Amazon Managed Blockchain, we are able to set up our Hyperledger Fabric network and easily invite our partners to collaborate in our supply chain transparency efforts. Amazon Managed Blockchain will enable our customers to track their products on the blockchain from the farm all the way through to consumption."Nestlé uses a blockchain to trace the growing origins of its Rainforest Alliance-certified coffee brand. This helps the brand guarantee the sustainability practices of the coffee growing. On the other hand, the consumer can simply scan a QR code on the packaging to view real-time information on farmers, the time of harvest, the roasting period, and even the transaction certificate for their coffee's specific shipment. Nestlé, indeed, is not alone; the American multinational retail corporation Walmart has been using blockchain technology not only to digitally transform its supply chain but also to reduce the time it takes to track the source of food contamination. Walmart now requires all suppliers of leafy green vegetables to upload data onto a blockchain. This helps the company real-time track produce right back to the farm it came from. In batch contamination, the company can trace contaminated food within seconds versus the weeks-long manual process. This is invaluable during product recall.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialBlockchain is Ready to Transform the Retail Experience Manager - DesignPrabhu Dutta A.R.N RayAssitant Editor Hima PM Designer Vayshnavi pdVol 01 · Issue 03 - 06 · JUNE, 2024 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore 560008 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2024 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.VP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran Perumal Editorial Roshan Akthar Nalini.B Viswanathan hospitality from the hearttmOur hotel, restaurant & spa :traditional italian cuisineauthentic thai cuisineluxury boutique hotelsbuffalo wings & burgers+66 (0) 90 810 4888 | @thechiangmai | info@thechiangmai.com | thechiangmai.comintegrated solutions for quality living
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