| | SEPTEMBER 20248IN FOCUSTALABAT ANNOUNCED PARTNERSHIP WITH ASIAN FOOTBALL CONFEDERATIONPIXOTOPE JOINS WITH HAPPY ELEPHANT CONSORTIUM FOR ASIA-PACIFIC EXPANSIONPixotope Technologies AS, the leading platform for end-to-end real-time virtual production solutions, announced a partnership with the Happy Elephant consortium as its exclusive distributor for Greater China and selected countries in the Southeast Asia region. This strategic collaboration marks Pixotope's global growth strategy, set to transform virtual production accessibility in the evolving markets.The Happy Elephant consortium, uniting the formidable talents of Happy Elephant, Totem Vision, and Socam, brings a wealth of expertise and established market presence to this partnership. Their collective prowess in digital display technology, studio design, and audiovisual integration matches seamlessly with Pixotope's state-of-the-art virtual production software. This synergy promises to catalyze innovation and unleash creative potential across the region.Marcus B. Brodersen, CEO of Pixotope Technologies AS, said, "Our partnership with the Happy Elephant consortium opens up unprecedented opportunities for Pixotope. By combining forces with Happy Elephant, Totem Vision, and Socam, we're not merely expanding our reach - we're unlocking a new realm of possibilities for content creators throughout Asia-Pacific. Their profound understanding of local markets, coupled with our cutting-edge technology, will empower media producers to redefine the boundaries of virtual production".The exclusive distribution agreement, centered on Pixotope's enterprise product portfolio, encompasses the entire Greater China and selected regions in Southeast Asia, positioning the partnership for significant market impact.To ensure seamless integration and local support, XuYang, Pixotope's sales manager in China, will serve as the regional sales manager and key liaison between the partners, providing continuity and leveraging his regional expertise. The partnership will come into effect immediately, with Pixotope and the Happy Elephant consortium teaming up closely to ensure a smooth transition and capitalize on the countless of opportunities ahead.XiaLi, CEO of the Happy Elephant consortium, said, "We are thrilled to partner with Pixotope and further expand the reach of their groundbreaking virtual production platform to the APAC market. This collaboration perfectly aligns with our commitment to delivering advanced, comprehensive media solutions. Together, we will enable storytellers across Asia to craft immersive, high-quality content that resonates with global audiences". Talabat, the leading on-demand food and Q-commerce app for everyday deliveries, has announced a new partnership with the Asian Football Confederation (AFC) and now becomes an Official Regional Partner of the AFC club competitions.Set to improve the overall game day experience, talabat will be delivering engaging activations, prizes, and more for football fans in the UAE, Qatar, Jordan, and Iraq.Stefano Vecchio, Vice President of People & Strategy at talabat said: "As a football fan myself, I'm personally delighted that talabat is joining forces with the Asian Football Confederation. This partnership is all about unleashing creativity and redefining the game experience while ensuring we continue to simplify life for our customers. Having grown to become the MENA region's #1 on-demand delivery platform, the Talabat team is excited by our latest opportunity to make incredible things happen this season."Datuk Seri Windsor John, the AFC General Secretary, said, "The AFC is delighted to partner with talabat in the MENA region, where Asian football is intrinsically embedded within its passionate fanbase. Both the AFC and talabat are committed to driving innovation and excellence and we thank them for underlining their confidence in Asian football, particularly as the AFC's club competitions herald a new era of growth"."We look forward to working in close partnership with Talabat in bringing new and exciting experiences as we strive to deepen our connection with Asian football fans in the MENA region".With the partnership set to run throughout the club competition season, fans in the UAE, Qatar, Jordan, and Iraq can expect to enjoy dynamic experiences that enhance their passion for football. Customers can download talabat on the iOS App Store, Google Play Store, and Huawei App Gallery.
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