| | SEPTEMBER 20248IN FOCUSHONG KONG TOPS ASIA IN GREEN BOND SALES AMID INFRASTRUCTURE SURGEYELL PARTNERS WITH SINO-ADI PARK TO BOOST CHINESE BRANDS GLOBALLYHong Kong's green bonds are emerging as a crucial mechanism for managing infrastructure expenses, which are anticipated to surge in the coming years. This year, the city has issued approximately $3.9 billion in green bonds to finance various projects, including stadiums and hospitals. For the fiscal year ending in March 2025, there are plans to issue a total of HK$120 billion in green and infrastructure bonds. According to the government's 2023 Green Bond Report, nearly two-thirds of the proceeds from these green bonds have been directed towards construction projects.The boom, which supports Hong Kong's goal of becoming a global center for sustainable finance, comes as the city embarks on multiple landmark projects. Infrastructure expenditure will reach an annual HK$90 billion in the next five years, according to the latest budget. "It is estimated that expenditure on capital works will start reaching its peak in the next three years", the city said in the budget.According to the 2023 Green Bond Report, nearly 40 percent of the projected HK$32 billion cost for the Kai Tak Sports Park, one of the city's most expensive new projects, was funded by green bonds as of July last year. "The Government's issuances have also established important benchmarks for potential green bond issuers in the region and encouraged best practices in the market", the spokesman for the Financial Services and the Treasury Bureau said. The city was Asia's top issuer of sovereign green debt in 2023, raising $14.4 billion which accounted for more than 60 percent of the region's total, according to data. Yell Advertising, capitalizing on its recent growth, has proudly opened Yell Shanghai the agency's second location in China and its seventh office across six Asian nations solidifying its position as Asia's fastest-growing creative powerhouse.This significant partnership, witnessed by prominent figures including Ms. Prinat Apirat, The Royal Thai Consul-General in Shanghai; Mr. Gordon Tan, Chairman and Asia Partner of the London International Awards; Mr. Parames Rachjaibun, Honorary President of the Advertising Association of Thailand; and Mr. Rati Panthawi, President of the Advertising Association of Thailand, marks a major advancement in empowering Chinese brands to push boundaries and achieve success in global markets.Yell's strategic vision centers on harnessing the power of Thai advertising's Soft Power-a dynamic force endorsed by the Thai government as part of its national policy to amplify global influence. Under the visionary leadership of Mr. Ohm Dissara, Yell is redefining the role of an advertising agency, pushing beyond traditional limits to create pathways for businesses to expand across regions.With a swiftly expanding client roster and a remarkable series of awards from leading Chinese shows, Yell is making a significant impact in the Chinese market. This year's success at the Shanghai International Advertising Festival Awards 2024, where Yell won both Gold and Silver trophies, further solidifies the agency's esteemed reputation. As Chinese brands increasingly seek out Thai creativity and strategic innovation, Yell emerges as the go-to partner for unlocking their full global potential.
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