| | JUNE 20234 The demand generation function has undergone several waves of transformation over the past decades in line with the technology revolution. From black & white print ads to digital hoardings, video ads, and social media ads, we have come a long way. But something that has remained constant is the lack of room for error, especially for multinational companies. What works in the US, could be offensive in India or vice versa. For instance, in 2008, Levis launched the `Stuck on You' ad featuring Kangana Ranaut, lying on top of a shirtless male model in a bikini. It would have been a run of the mill ad campaign in the US, but attracted a lot of criticism from the Indian audience. In fact, the room for error in marketing in the digital age is almost nix. Given the power of the online world and social media, a small overlook can cause grave dangers to your brand. Marketing professionals should take the bus from the times when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement.We all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. Most importantly, when the entire consumer market demands unique experiences with every transaction, marketers can offer consumers personalized suggestions relevant to them, while satisfying the need to protect their privacy. Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialDifferent Rules to Play By Insights for Business LeadersVol 04 · Issue 4-5 ·JUNE, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designers Mrigank Sharma Tushar DasVP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran Perumal Editorial Heena Kousar Keerthana Kantaraju Roopalatha H.
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