| | MARCH 20244 Editorial Insights for Business LeadersVol 04 · Issue 10-3 · MARCH, 2024Publisher Alok ChaturvediManaging Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayNoidaRohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2024 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Designers Mrigank SharmaVayshnavi PDVP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran PerumalEditorialHima P.M. Keerthana Kantaraju Roshan Akthar Roopalatha H. The coffee you had in the morning comes from a complex global supply chain. From farming and reaping to logistics, processing, packaging, storage, distribution, and more logistics, the coffee powder goes through a lot before it fires up your mornings. The story is the same for most of the food items we consume on a daily basis. However, this complexity comes with risk--the risk due to the sheer lack of transparency. Previously, whenever there was a mishap, the fingers were right away pointed at the production. While this urged companies to throw their Chief Operating Officers under the bus, the real problem often persisted undetected. Blockchain is a solution that detects and fixes problems in this complex structure in an almost real-time manner. Let's take the example of Nestlé. Established over 150 years ago, Nestlé is the biggest food manufacturer in the world, selling in almost all countries in the world. The company is essentially a strong pillar of the world's supermarket supply chain and, hence, held to a higher standard than most. Nestlé has significantly advanced in exploring the capabilities of blockchain over the past few years. As a founding member of the IBM Food Trust, a SaaS platform, it offers stakeholders instant access to valuable data across the food supply chain. This encompasses the entire background and present whereabouts of each food item, along with related details like certifications, test results, and temperature records, all of which become quickly accessible after being recorded on the blockchain. It does a world of good to the life of COOs. Blockchain is increasingly becoming their best friend. Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comTracing Back Instantly
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