| | OCTOBER 20234AI is filling the air these days. Generative AI in marketing is triggering limitless possibilities, and organizations are already using this newfound freedom. Coca-Cola, however, is taking it to the next level. The beverage company has just launched a new flavor co-created by artificial intelligence. The company calls it the soda `from the future.' As reported by CNBC, the new flavor is available for a limited time in both regular and zero-sugar varieties.Coca-Cola has also released info on the creation process. Everything started with researchers collecting flavor preferences from consumers. This data was fed into a proprietary artificial intelligence system, creating the flavor profile. The robotic baby soda was born--straight out of data. Today, data is not just about numbers but about real people and their emotions. Trusting the data is a challenge that organizations must overcome to succeed in the digital era. CMOs must plant, cultivate, and firmly root the philosophy of bringing data to the center of marketing decision-making. There will be instances wherein you cannot be 100 percent objective, which is all right. The important aspect is having a general philosophy around objectivity and understanding. They will have to tread unchartered territories, working more collaboratively with technology departments. While working closely with technology & UI/UX teams, marketing heads must focus heavily on external marketing dynamics, customer needs, and general buyer behavior while ensuring technology interventions wherever possible. This special issue is an endeavor to unroll some of the interesting stories from the marketing ecosystem of Indonesia.Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialData Goes Way Beyond Numbers Vol 04 · Issue 4-5 · OCTOBER, 2023 Publisher Alok Chaturvedi Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designers Vayshnavi PD Surbhi SumanVP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran Perumal Editorial Keerthana Kantaraju Roopalatha H. Nalini Brahmanapalli M Reddy Prasad Managing Editor Sujith Vasudevan
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