| | JULY 20249IN FOCUSLeading international communications consultancy Ruder Finn Asia announced new senior leadership appointments with the elevation of Brian Witte as Head of Ruder Finn Southeast Asia Corporate Practice and appointment of Pamela Phua as General Manager of Ruder Finn Singapore.As a seasoned professional with over a decade at Ruder Finn Asia, Brian Witte has been instrumental in organizing advice to a variety of pages areal Account providers, providing strategic advice to clients like Visa, Infor, 3M, DBS, BASF, Backbase, and Pan Pacific Hotels Group in the position of General Manager of Ruder Finn Singapore. Witte's new role comes in as his role to drive collaboration with clients across borders: Witte is on the lookout for new regionally available businesses for the company."It is an honour for me to take on this role, and I am excited to build upon the strong foundation we have laid here in Singapore and across the region. Southeast Asia is a dynamic and fast-evolving market, and I look forward to building on the work done by many other members of our firm to help our clients maximize the opportunities available here". "My focus will be on fostering collaboration and identifying innovative strategies that drive business growth and strengthen positive reputation for our clients", said Witte.Pamela Phua is set to bring 20 years of staggering experience in branding, integrated marketing, reputation management, and strategic communications onboard as General Manager of Ruder Finn Singapore. She joins Ruder Finn Asia from Ogilvy, the largest agency in the market, where she was Head of New Business, Asia, PR & Influence. At Ogilvy, she built a strong track record of client advisory and business development. She has led high-stakes reputation management projects, tackled complex crises, and ensured the safeguarding of corporate reputations across the globe. With strong, diverse experience under her belt in consultancy and in-house, she is well-poised to lead Ruder Finn Singapore to new heights."I am excited and honoured to join the acclaimed Ruder Finn Singapore team and look very much forward to driving creative strategies that will lift our clients' brands and reputations. My goal is to ensure we are delivering impactful results and continuing to stay ahead in this dynamic communications landscape", says Phua.Both Witte and Phua are directly reporting to Elan Shou, Managing Director at Ruder Finn Asia-Pacific. Emphasizing the importance of these appointments, Shou said, "Strategic appointments of this caliber will take Ruder Finn to the next level as we change gear in our efforts to build a strong team in Southeast Asia. Brian has the regional experience and developed relationships, which will expand and strengthen the operations. Pamela brings an innovative approach to the industry and an effective background in integrated marketing communications. This will bolster Ruder Finn Asia's regional presence as a leading integrated communications consultancy in Southeast Asia ".Leadership changes such as these at Ruder Finn Asia reiterate the firm's commitment to enhancing the regional presence and capabilities of its professionals, in keeping with the evolving needs of our clients in dynamic Southeast Asia.RUDER FINN ASIA ANNOUNCES NEW LEADERSHIP FOR SOUTHEAST ASIA
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