| | NOVEMBER 20244 Organizations around the world could bank on this multichannel approach to stay ahead of the curve. The case of Singapore is no different. The country's economic outlook for 2024 projects a growth rate of 2.4 percent--a slight uptick from the 2.3 percent anticipated in the December forecast. Concurrently, headline inflation is projected at 3.1 percent, marking a decrease from the previously estimated 3.4 percent. Notably, as reported by Bloomberg, the nation's first-quarter GDP benefitted from the influx of tourism and related activities surrounding Taylor Swift's Eras Tour. It is imperative that organizations in the country recognize this change in tides and make the most out of it.However, the challenges are persistent. With the prevailing hybrid work culture on one side and the dynamically growing technology landscape on the other, corporate organizations have their hands full. On the other hand, the increasing cyberthreat landscape takes it a bit far. Additionally, the room for error in marketing in the digital age is almost nix. Given the power of the online world and social media, a small overlook can cause grave dangers to your brand. Marketers should take the bus from the times when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement. It is almost inevitable to amass all the help you can get. In this yearly special issue, we have brought you stories from some of the stellar business consultants in Singapore. Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialAll The Help You Can Get Insights for Business LeadersVol 04 · Issue 04-5 ·NOVEMBER, 2024Publisher Alok ChaturvediManaging Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayNoidaRohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore 560008 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2024 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Designers Girisha MSurbhi SumanVP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran PerumalEditorialRoopalatha H Keerthana Kantaraju Roshan Akthar Viswanathan A RARA NAVALJAN MARTIN BACANIDIANA SOONBAO DOSIN LEE LOHMAI MARCELOELIZA OBORDOFITRIA SABARUDDINRASIKA MATHURKEERTHI KUMARAVELUHuman insights directorCOCA COLAGroup ManagerUNIVERSAL ROBINACORPORATIONRegional CMI ManagerSHISEIDOConsumer Science LeadMONDELEZUX Research LeadMETAHead, CustomerIntelligenceGLOBE TELECOMDirector, Research &InsightsSTANDARD CHARTEREDHead of ResearchGOJEKHead ­ ConsumerInsightsSNAPDEALGlobal Executive DirectorData TransformationDYSONAloft Singapore NovenaJoin Asia's only conference dedicated to qualitativeconference research. With its 15+ year history, Qual360is the go-to event, bringing together a unique mix ofresearch professionals from international brands,leading agencies and independent industry experts. 6-7 NovemberRegister by scanning the QR code:Or register through:apac.qual360.comUse promo code: CIA15 on yourregistration15% OFF!
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